Articles and resources
Unlock the full potential with thoughts and articles from bmetric
8 articles
Website real estate
Every pixel can either guide the visitor toward their goal or distract them from it. How to use widgets, overlays, and pop-ups the right way.
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Best practices for call-tracking
Modern call-tracking connects clicks to phone conversations and outcomes so you can prove ROI.
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Inbound leads are a terrible thing to waste
Inbound leads represent people raising their hands, saying, “I’m interested.” The business cost of doing nothing.
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Connecting online and offline user journeys
Strategies for bridging the gap between digital and human interactions. Watch the full webinar.
Watch webinar
How to create the feedback loop
Establishing a feedback loop between online and offline interactions enables full-journey conversion tracking.
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Increase sales while lowering service calls?
A hands-on approach to designing an effective contact strategy for your website.
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Transforming phone calls into powerful marketing insights
How Tryg Insurance used call-tracking to reveal insights from customer conversations and connect them to campaigns.
Read case study
Intelligent engagement: how not to interrupt the user journey
Balancing conversion goals with seamless, user-friendly visitor experiences.
Read articlePerspectives
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“Reading is the start. The conversation that follows is where the real work begins.”
Mads-Emil · CEO, bmetric