About Us
Tailoring every interaction your visitors have.
Visitors come to your website with intent: sales, service, browsing, switching. bmetric reads what they want and routes them to the right contact option, every time.
Founded in Denmark, 2012. A remote-first team across Europe. The platform behind millions of contact moments for enterprises every year.
Trusted by leading European enterprises
A decade with the same clients.
We started in 2012 with Call-Tracking. Many of those first clients are still with us today.
The platform has grown with them: contact orchestration, voice automation, attribution, A/B testing. Each piece built because a client asked for it.
Mads-Emil Sykora Larsen
Mads-Emil has a diverse educational background within both classical music & rhetorical communication. Worked with sales, commercial development and IT-consultancy before being a part of the founding team of bmetric.
For the past decade Mads-Emil has advised enterprises of all sizes in the fields of digital transformation, data, commercial and service strategies, while also implementing operational and tactical setups to make things happen.
These perspectives, from top-level to operational implementation, makes him an oft sought after speaker and workshop host.
The Team
Management Team
Ylana Leijendeckers
Head of Product Implementation
There is detail oriented, there is being Dutch and there is Ylana. With a (super-) natural skill in being thorough and detail oriented, and with extensive experience as an Account Manager understanding our customers needs, she’s guiding our product implementation team to build the absolute best for our customers.
Gonzalo Rubio
Tech Lead
With an education in Mathematics and Formal Verification, Gonzalo strikes a balance between computing foundational knowledge and an experimental, quantitative mindset. Having worked with both corporate entities like Allianz and a startup like bmetric he enables our development team to make both strategic decisions and conquer any technical challenge.
Stephen Lenane
Frontend Lead
Stephen has a strong focus on creating user-friendly, high-performance web applications. He leads the team in optimizing and maintaining the company’s core product. With a keen eye for design, Stephen has played a key role in modernizing the application, delivering a more engaging and visually intuitive user experience that we dare say is truly felt by everyone using the platform!
Board of Directors
Chairman of The Board
Kathrine Stampe Andersen
Kathrine Stampe Andersen is the Chairman of The Board, experienced SVP, VP, Deputy Chair, Non-Exec Board Member, Senior Advisor & Business Angel with a proven track record from listed companies (Nasdaq OMX), Trade Associations, Governmental-initiated Public-Private Venture, Tech Start Ups, Political Think Tanks, News Media and Academics. On a mission to make and shake digital growth in companies and societies. Always paying attention on the sweet spot where new tech-regulation means new digital business models.
Janus Johannes Lindau
Board member / Co-founder
Jesper Drescher
Board member / Investor
Soren Jessen Nielsen
Board member
Perspectives
Thinking we’ve been sharing lately
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“I started bmetric to make sure marketing gets credit for the revenue it actually drove. Twenty years on, it’s still the work.”
Mads-Emil · CEO, bmetric