Integrations

Connects to the platforms you already run

No rip and replace. bmetric plugs into your existing CRM, analytics, call centre, and marketing stack — bidirectional data flow, no IT project required.

See all integrations

Native and out of the box

Integrations are built and maintained by bmetric. No custom development required. Connect your CRM, call centre, analytics, and marketing platforms in days, not months.

Data flows both ways

bmetric forwards contact and attribution data to your platforms. And receives visitor and segment data from your CRM and CDP to inform contact decisions. The connection works in both directions.

No IT project required

Integrations are configured in the platform directly. Your team connects the systems. bmetric handles the rest.

Every platform that needs contact data.
Connected.

Analytics platforms

Every contact interaction bmetric generates is forwarded to your analytics stack as a tracked event. Calls, callbacks, form submissions, and chat handoffs appear alongside your online conversions in a single dataset.

Google Analytics Adobe Analytics Piwik PRO Piano

Marketing and ad platforms

Call and form conversion data is forwarded to Google Ads and Meta as conversion signals. Smart Bidding and Advantage+ receive the complete picture, including the contacts your digital analytics has never seen.

Google Ads Tealium Agillic Mailchimp

CRM

Contact submissions, call outcomes, and session context are pushed into your CRM automatically. Agents receive leads with full session data attached. Records are updated without manual input.

Salesforce HubSpot Pipedrive

Customer data platforms

bmetric reads segment and customer data from your CDP to inform contact decisions. Existing customers, high-value segments, and campaign-origin visitors are identified and treated differently. Automatically.

Tealium Agillic Bloomreach

Call centre and dialer

Callback requests route directly to your dialer with session context attached. Call outcomes feed back into bmetric for attribution and optimisation. The call centre becomes part of the data loop.

Genesys Puzzel Zendesk Enreach eGain BasicCall

Marketing automation and workflow

Contact outcomes trigger CRM flows and marketing automation sequences automatically. A missed call triggers a follow-up. A completed sale triggers an onboarding sequence. The integration makes it hands-free.

Zapier HubSpot Salesforce Mailchimp

Not just outbound.
Inbound too.

Most marketing tools send data out. bmetric does both. Contact and attribution data flows out to your analytics, CRM, and marketing platforms. Visitor and segment data flows in from your CRM and CDP to inform which contact experience each visitor sees.

An existing customer is identified from your CRM, so bmetric suppresses acquisition content and shows retention content instead. A high-value segment is flagged in your CDP, and the Contact Orchestrator weights those visitors higher and adjusts the contact experience accordingly. The integration is not a one-way pipe. It is a live connection between your data and your contact strategy.

At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.

Call-Tracking + Contact Personalisation

Ready to see it?

See how bmetric integrates with the platforms you already use

Book a demo and we’ll walk you through the integrations relevant to your stack: CRM, analytics, call centre, or CDP.

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“Your CRM, your dialer, your ad platforms all get sharper when they share the same picture.”

Mads-Emil · CEO, bmetric