At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.Call-Tracking + Contact Personalisation
The call connects.
Your agent already knows.
Which pages the visitor read, which product they spent the most time on, and where they came from. That is Webview.
Captures every browsing session. Matches it to the inbound call. Delivers the full context to your agent’s interface — at the instant the line opens.
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Campaign
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Trusted by leading European enterprises
Up to 0 Lift in qualified leads from the same traffic
0 Calls and leads handled on behalf of clients in 2025
Up to 0 Lift in ROAS when calls and forms become visible to your bidding platforms
The visitor spent ten minutes on your pricing page.
Your agent starts the call with no idea.
Every inbound call starts with a gap. The visitor has been on your website — read pages, compared products, maybe visited three times over two weeks. They have intent, context, history. The agent picks up and knows none of it.
They ask qualifying questions the visitor has already answered with their browsing behaviour. The call takes longer. The opportunity that built up over ten minutes of engaged browsing is handled by someone starting from zero.
How it works
From browsing session to agent screen — at call-connect
Capture
Tracking records the visitor’s full session — pages visited, products viewed, campaign origin, time on site, behaviour signals.
Match
When the visitor calls, the inbound call is matched to the session that preceded it — instantly, the moment the line connects.
Deliver
The agent’s interface displays the full context — pages, products, campaign, behaviour — before they say hello.
What Webview does.
- Captures. The visitor’s full browsing context — pages, products, campaign, time on site, behaviour signals.
- Matches. Each inbound call to the session that preceded it, at the instant the line connects.
- Delivers. Full context into your agent’s existing interface — no parallel system, no separate login.
Every call starts where the visitor left off.
Works with the call centre system you already have.
Whatever your team already uses — Salesforce, Genesys, Puzzel, Zendesk, or your in-house agent desktop — Webview drops session context into that interface. No platform migration. No system swap. No parallel desktop.
Webview is built to be platform-agnostic. The visitor’s online journey appears alongside the tools your team already knows — inside the workflow they already run.
Talk to an expertOne mirror.
Four commercial outcomes.
Webview is the mirror that brings the visitor’s online journey onto the agent’s screen at call-connect. The same mirror that helps a sales-ready buyer skip qualifying also helps a service rep find the issue in seconds, gives marketing the proof of which campaign drove the conversation, and feeds the Contact Orchestrator data on what visitors do before they call.
Capture leads effectively
Sales-ready visitors skip the “tell me about yourself” phase. The agent already knows which products they viewed, how often they returned, and what campaign brought them in.
Learn moreProve the value of marketing
Every call comes with its campaign origin attached. Agents can confirm — and your marketing team can track — which investment is driving the conversations that close.
Learn moreDeflect service calls
Service agents see the page the visitor was on and the product they were looking at — issues identified faster, deflection or resolution starts sooner.
Learn moreImprove with AI voice automation
Pre-call context combined with VCA’s call-outcome capture closes the full loop on every conversation — from first click to structured outcome.
Learn moreInside the platforms your team already runs
Webview surfaces session context as a live view inside your existing CRM, contact centre, or agent desktop. The visitor’s browsing journey appears in your team’s tools — not a separate window, not a separate login.
Salesforce HubSpot Pipedrive Genesys Puzzel Zendesk Enreach
Webview brings context in.
Voice Contact Automation takes outcomes out.
Webview is the mirror — every visitor’s online journey, surfaced to the agent at call-connect. Voice Contact Automation is the translator — every conversation transcribed, categorised, and pushed back to your systems.
One brings context in. One takes outcomes out. Together, every call has full visibility from start to finish.
Explore Voice Contact AutomationWhat our clients say
Related solutions
Webview is one part of the picture
Call-Tracking
Webview shows the agent the session. Call-Tracking attributes the call to the campaign that drove it.
Learn moreVoice Contact Automation
Webview brings context into the call. Voice Contact Automation captures the outcome and puts it back into the business.
Learn moreCapture leads effectively
Webview helps agents convert the leads the Contact Orchestrator captures. Context at call-connect means fewer dropped opportunities.
Learn moreWhat does the agent actually see when the call connects?
The visitor's browsing context at the instant the line opens: pages visited, products viewed and time spent on them, campaign origin, and behaviour signals from the session. The agent starts the call knowing the visitor spent ten minutes on the pricing page comparing fibre plans, instead of asking qualifying questions the visitor already answered with their behaviour.
How is the call matched to the browsing session?
Through the same session-to-call connection that powers Call-Tracking: the visitor calls a session-tied tracking number, so when the call arrives, the preceding session is identified and its context is delivered to the agent's interface at call-connect, not minutes later.
Do our agents need a new tool or a second screen?
No. Webview is platform-agnostic and drops the session context into the interface your team already runs, Salesforce, HubSpot, Pipedrive, Genesys, Puzzel, Zendesk, Enreach, or your in-house agent desktop. No parallel system, no separate login, no platform migration.
Is it legal to show agents what a caller was browsing?
It is processed under the same legal framework as the rest of bmetric: the session data comes from consent-based tracking through your CMP, bmetric acts as data processor under your DPA, and the agent sees session context for the purpose of serving the customer who has chosen to call, not a profile compiled across unrelated activity. What is shown is the visitor's own current journey on your website.
What happens if the visitor declined tracking cookies?
Then there is no session context to show, and the agent takes the call as they do today. Call-Tracking operates only when consent is given, and Webview only surfaces what consent-based tracking has captured. Nothing is inferred or reconstructed for visitors who declined.
What is the measurable value?
Shorter time-to-relevance on every matched call: less qualifying, faster resolution, and higher conversion because the opportunity built during browsing is not handled from zero. Because campaign origin is attached, the same context also confirms for marketing which investments drive the conversations that close.
Perspectives
Thinking we’ve been sharing lately
Ready to see it?
Show your agents what the visitor already told your website
Book a demo and we’ll show you how Webview delivers full session context to your call centre the moment each call connects.
We’ll be in touch.
Thanks for reaching out — we’ll follow up with you shortly.
“Context turns a cold call connect into a warm conversation.”
Mads-Emil · CEO, bmetric