At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.Call-Tracking + Contact Personalisation
Every call is a P&L event.
Most disappear when it ends.
Your CRM logs that a call happened, not what it meant. Your bidding platforms credit clicks, not conversations. Your retention team finds out a customer was at risk only after they’ve left.
bmetric captures every call outcome automatically and forwards it where your business already makes decisions — your CRM, bidding platforms, and retention queues.
Trusted by leading European enterprises
~ 0 Less post-call admin time per agent — outcomes, summaries, and CRM updates land automatically
0 Calls and leads handled for clients in 2025
0 Visitor sessions analysed for clients in 2025
You’re collecting calls. Not intelligence.
The average business captures less than 30% of the intelligence inside its calls. 70% of every conversation disappears when the call ends. Your CRM shows a call happened. But not what was said, what the caller wanted, whether it converted, or whether that customer is likely to churn.
Without that signal, your bidding platforms can’t credit calls correctly. Your marketing team can’t prove which campaigns drove revenue. Your retention team doesn’t know which customers are at risk until it’s too late.
Voice Contact Automation closes the gap. Every call transcribed, every outcome classified, every result forwarded — without manual work.
How it works
How bmetric turns calls into structured outcomes
bmetric runs the same five-step loop for every call — capturing the conversation, transcribing it, categorising the outcome, enriching it with attribution data, and forwarding it to every platform that needs it.
Capture
Every inbound call recorded with full session context, page origin, and campaign attribution attached.
Transcribe
Speech-to-text in real time. Speaker identification, full call log, and conversation summary created automatically.
Categorise
Intent, outcome, and topic classified against your taxonomy. Sale, retention, service, deflection — every call gets a label.
Enrich
Categories mapped back to campaign, keyword, landing page, and CRM record. Call outcome becomes a first-class data event.
Forward
Structured outcome pushed automatically to Google Ads, Meta, Analytics, CRM, and CDP. No manual entry. No delay.
Outcomes feed back to Read, and every cycle gets smarter
What automated call intelligence is worth, in plain numbers
These defaults reflect typical inputs across our projects. Adjust them to match your business — the result updates as you do. The math below covers agent-productivity savings only — bidding signal completeness and churn risk detection compound on top.
ROI Calculator
Adjust each input to match your own numbers. The projection updates as you do.
5-year agent time saved 0
Annual post-call admin cost
Two value layers we don’t model in this calculator:
- Bidding signal completeness. Call outcomes pushed to Google Ads and Meta as conversion events — your AI starts optimising on revenue, not clicks. The calculator on Prove the value of marketing models this.
- Churn risk detection. At-risk language flagged in real time, before the customer decides to leave. Most clients in telco and utilities measure churn margin in seven figures per percentage point.
Admin time reduction is a fixed saving per call — the 5-year total assumes consistent call volume and reduction rate across the period. Adjust inputs to match your business.
Every call outcome. Structured. Forwarded. Automatically.
bmetric captures what happens inside each call and sends it to the platforms that make decisions based on it.
- Full call transcription. Every conversation converted to text in real time. Speaker-separated, searchable, and archived.
- Outcome classification. Every call labelled against your taxonomy. Sale, retention, service, complaint, deflection — you define the categories.
- Attribution mapping. Each call outcome tied to the campaign, keyword, page, and session that generated the conversation.
- Bidding platform forwarding. Classified outcomes pushed to Google Ads and Meta as offline conversion events. Your AI starts optimising on revenue, not proxy metrics.
- CRM and CDP sync. Outcomes, summaries, and classifications land in your CRM and CDP automatically. No manual entry.
- Churn and retention signals. At-risk language detected in real time. Retention flags raised before the customer decides to leave.
Voice automation that respects consent. Not just compliance.
Recording notices are played on every call. When a caller declines recording, bmetric switches to summary-only mode — outcome and attribution captured, transcript not stored. You still get the data you need to run your business. The caller’s preference is respected.
Classification happens at the point of the call. Data is retained only as long as your policy allows. bmetric’s voice AI is built for regulated industries where consent is a first-class requirement, not an afterthought.
Talk to an expertLive demo
Same call centre. Three different outcomes.
bmetric classifies every call, attributes the outcome, and forwards it to your platforms automatically. Select a call type to see what gets captured and where it goes.
Two technologies.
One complete call intelligence picture.
Turning calls into actionable data requires knowing which calls happened and what they were worth. Two bmetric technologies close that loop.
Call-Tracking
Attributes every inbound phone call to the campaign, page, and visitor session that generated it. Establishes which calls happened and where they came from before VCA classifies what they were worth.
Learn moreVoice Contact Automation
Transcribes, categorises, and forwards every call outcome automatically. Turns conversations into structured data events your CRM, analytics, and bidding platforms can act on.
Learn moreCall outcomes, where your platforms make decisions
Every classified call outcome is forwarded automatically to the systems your team already uses. Google Ads and Meta receive offline conversion events. Your CRM receives structured outcome records. Your CDP receives enriched profile data. No manual export. No integration work.
See all integrationsConsent-aware recording.
Attribution that stays complete.
When callers decline recording, bmetric switches to summary-only mode. Outcome classification and campaign attribution continue. Your business data stays intact. The caller’s preference is respected. GDPR compliance is built in, not bolted on.
What our clients say
Related solutions
Explore more solutions
Prove the value of marketing
Call outcomes classified by VCA feed directly into your attribution data. Close the loop between every conversation and the campaign that created it.
Learn moreCapture leads effectively
VCA outcome data sharpens the decision engine. The more it knows about which calls converted, the better it routes the next sales-ready visitor.
Learn moreDeflect service calls
VCA identifies which call types are costing most. Use that signal to redirect service visitors before they reach the phone.
Learn moreWhat does AI voice automation actually do?
It makes sure no conversation ends without a record or a follow-up. Calls are transcribed, categorised by intent and outcome, for example upgrade request, quote, service, no sale, and the structured result is routed to the systems that need it: your CRM gets the log, your marketing platforms get the conversion signal, and follow-up actions are triggered automatically. A four-minute call becomes a structured, actionable data point instead of a note an agent may or may not have written.
The technology behind it is Voice Contact Automation.
Is this a voice bot that talks to our customers?
No. Voice Contact Automation works on real conversations between your customers and your agents. It listens, structures, and routes, it does not replace the human on the line. If you run bots or self-service channels, they sit alongside it as routing destinations, not as part of this product.
What happens with the outcome data?
It closes loops that are otherwise open. The call outcome flows to your CRM as a structured record, to Google Ads and Meta as a conversion signal with actual value attached, sale versus no sale, and back into the Contact Orchestrator's decision model so the next visitor decision is sharper. Combined with Call-Tracking, this completes the chain from campaign click to call to what the call was worth.
Is transcribing calls legal, and do callers need to consent?
Call recording and transcription are regulated and the rules differ by country, which is why this is configured per deployment with your legal and privacy teams. Recording can happen through bmetric's routing layer or through your own telephony with bmetric processing the audio, whichever fits your setup. bmetric operates as data processor under your instruction and DPA, and caller notification is set up to meet the requirements in each of your markets, handled by bmetric or through your own telephony, whichever fits.
Which languages does it support?
All EU languages. Whether your calls are in Danish, Swedish, Norwegian, Dutch, German, or any other EU language, transcription and categorisation cover them, with one setup across every market you operate in.
Can we review and control how calls are categorised?
Yes. Categories are defined with you during onboarding and refined against real call data in the first weeks, so classifications reflect how your business actually talks about outcomes. Every record is auditable, you can see the transcription and classification behind any outcome, and the category model stays under your control as your business changes.
Why not build this ourselves with off-the-shelf transcription?
Transcription is the easy 20%. Off-the-shelf speech-to-text gives you text, it does not give you outcomes wired into your revenue loop. The value is in what surrounds it: category models tuned to your business, outcome delivery formatted for each destination, CRM, Smart Bidding, analytics, and the feedback into website decisioning and attribution. Building that pipeline internally means owning telephony integrations, ad platform APIs, and model maintenance indefinitely, for a system that is not your core product. bmetric ships it as a working loop.
What does it cost?
bmetric keeps pricing easy and straightforward. The current pricing, and what drives it, is available on the pricing page.
Perspectives
Thinking we’ve been sharing lately
Ready to see it?
See exactly what’s happening inside your calls — and where that data needs to go
Book a demo and we’ll show you how bmetric transcribes, classifies, and forwards every call outcome to the platforms that make decisions based on it. No manual work. No data silos.
We’ll be in touch.
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“Every call is a conversation worth structuring. The signal is already in there.”
Mads-Emil · CEO, bmetric