At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.Call-Tracking + Contact Personalisation
Every call contains data your digital systems never see
It disappears the moment the agent hangs up. bmetric captures it, structures it, and puts it where your business can act on it.
Transcribes every call. Categorises every outcome. Pushes structured data to every system that should know. Logged from the first ring.
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Outcome
Trusted by leading European enterprises
~ 0 Less post-call admin time per agent — outcomes, summaries, and CRM updates land automatically
0 Calls and leads handled for clients in 2025
0 Visitor sessions analysed for clients in 2025
You’re collecting calls. Not intelligence.
The average business captures less than 30% of the intelligence inside its calls. 70% of every conversation disappears the moment the agent hangs up. Your CRM logs that a call happened, not what was said. Your marketing AI sees that a call connected, not whether it converted. Your retention team finds out a customer was at risk only after they’ve left.
How it works
How bmetric turns calls into structured outcomes
bmetric runs the same five-step loop for every call — capturing the conversation, transcribing it, categorising the outcome, enriching it with attribution data, and forwarding it to every platform that needs it.
Capture
Every inbound call recorded with full session context, page origin, and campaign attribution attached.
Transcribe
Speech-to-text in real time. Speaker identification, full call log, and conversation summary created automatically.
Categorise
Intent, outcome, and topic classified against your taxonomy. Sale, retention, service, deflection — every call gets a label.
Enrich
Categories mapped back to campaign, keyword, landing page, and CRM record. Call outcome becomes a first-class data event.
Forward
Structured outcome pushed automatically to Google Ads, Meta, Analytics, CRM, and CDP. No manual entry. No delay.
Outcomes feed back to Read, and every cycle gets smarter
What Voice Contact Automation does.
- Transcribes. Every call captured with full session and campaign context, then converted to text in real time. Speaker-separated, searchable, archived.
- Categorises. Every conversation labelled against your taxonomy — sale, lead, service, churn risk, missed. You define the categories.
- Forwards. Structured outcomes pushed to your CRM, marketing AI, retention queues, and analytics — automatically, at the moment the call ends.
Every conversation becomes a first-class data event.
Three ways Voice Contact Automation puts calls to work
Call Nurture
Turn call signals into follow-up actions.
A customer called and converted. A customer called and didn’t. A customer called three times with the same service question. Each of those outcomes is a signal. Call Nurture feeds those signals into your CRM and marketing automation flows so the right follow-up happens automatically — retain the customer who converted, recover the one who didn’t, resolve the service issue before it costs you a renewal.
AI Voice Analysis and Auto-fill
Every call transcribed. Every record complete.
AI transcribes inbound conversations and categorises them against your defined outcomes. The structured data is pushed into your CRM automatically at the end of the call. Agents no longer manually update records after every conversation. Data quality improves because it is no longer dependent on human consistency.
Call Cart Abandonment
A missed call is not a lost customer.
A caller who did not get through is the phone equivalent of an abandoned cart. They had intent. Something prevented the connection. Call Cart Abandonment sends a follow-up message automatically — before the opportunity cools and before the customer calls a competitor.
Voice intelligence that respects consent.
Not just compliance.
Recording notices played on every call. When a caller declines recording, bmetric switches to summary-only mode — outcome and attribution captured, transcript not stored. You still get the data you need to run your business. The caller’s preference is respected.
Classification happens at the point of the call. Data retained only as long as your policy allows. bmetric’s voice AI is built for regulated industries where consent is a first-class requirement, not an afterthought.
Talk to an expertOne translator.
Four commercial outcomes.
Voice Contact Automation is the layer that turns calls into structured outcomes the rest of your business can act on. The same translator that closes the bidding loop on a sale also flags an at-risk customer for retention, fills the CRM record automatically, and triggers a follow-up when a call goes unanswered.
Capture leads effectively
Call outcomes feed back into the Contact Orchestrator — visitors who behave like converters get the right contact option earlier.
Learn moreProve the value of marketing
Every classified call outcome forwarded to Google Ads and Meta as a conversion event. Smart Bidding optimises on revenue, not just clicks.
Learn moreDeflect service calls
Service-intent outcomes flagged at categorisation. Route similar visitors to self-service before they reach the queue next time.
Learn moreImprove with AI voice automation
The full commercial deployment — from automated CRM enrichment to churn-risk detection to bidding-platform forwarding.
Learn moreCall outcomes, where your systems act on them
Voice Contact Automation pushes structured outcome data directly to the platforms that need it — your CRM, your marketing AI, your call centre, and your analytics stack.
Salesforce HubSpot Pipedrive Google Ads Meta Google Analytics Adobe Analytics Piwik PRO Genesys Puzzel Zendesk Enreach
Call-Tracking captures the source.
Voice Contact Automation captures the outcome.
Call-Tracking is the trace. Voice Contact Automation is the translator. Together they form the full attribution chain — from campaign click to call to structured conversion event your marketing AI can act on.
One captures where the call came from. One captures what it was worth. Together, the loop closes.
Explore Call-TrackingTelecom · Google Ads · spring-fibre
What our clients say
Related solutions
Voice Contact Automation is one part of the picture
Improve with AI voice automation
The commercial case for closing the loop between call outcomes and business decisions.
Learn moreCall-Tracking
Call-Tracking captures where the call came from. Voice Contact Automation captures what it was worth. The two together give you the full picture.
Learn moreContact Orchestrator
Outcome data from Voice Contact Automation feeds back into the Contact Orchestrator, so future contact decisions are informed by what actually converted.
Learn moreWhat does Voice Contact Automation do, mechanically?
It turns conversations into structured data your systems can act on. A call is transcribed, the content is analysed for intent, product, and urgency, for example "upgrade, fibre 1 Gbps, this week", the outcome is categorised, sale, quote, service, no sale, and the structured result is routed: a record to your CRM, a conversion event to Google Ads and Meta, and a signal back to the Contact Orchestrator's decision model.
How is this different from Call-Tracking, and from conversation analytics tools?
Call-Tracking captures where the call came from; Voice Contact Automation captures what it was worth. Together they form the full attribution chain from campaign click to structured conversion event. Conversation analytics tools like Capturi focus on agent performance and conversation quality; VCA's job is the revenue loop, getting the outcome into marketing, CRM, and decisioning automatically. They can run side by side.
Who records the calls, and how is that handled legally?
Either works, depending on your setup: bmetric can record through its own routing layer, or your telephony records and bmetric ingests the audio. In both cases bmetric acts as data processor under your DPA and instruction, audio and transcripts follow the same retention and access rules as the rest of your bmetric data, and caller notification is configured per market, handled by bmetric or through your own telephony announcements, whichever fits, because consent and notification requirements differ by country.
Which languages are supported?
All EU languages are supported for transcription and categorisation. That covers every market bmetric serves across the Nordics, Benelux, and DACH, and any additional European market you operate in, with one setup.
How are categories defined, and can we audit the results?
Category models are defined together with you during onboarding and refined against real calls in the first weeks, so classifications reflect how your business actually talks about outcomes. Every structured record is traceable to its underlying transcription, so any classification can be reviewed rather than taken on faith, and the category model stays under your control as your business changes.
What triggers can follow from a call outcome?
Any loop you want closed. A missed call triggers a callback prompt for that visitor. A completed sale updates the CRM and fires a valued conversion to Smart Bidding. A no-sale on a retention call can flag churn risk in your CDP. The outcome is not a report, it is an event your stack reacts to.
Does this require changing our telephony?
No changes to your agents' setup. VCA consumes calls through the routing layer bmetric operates for Call-Tracking, so calls need to flow through bmetric routing, which they already do in any Call-Tracking deployment. The recording itself can come from bmetric's layer or from your own telephony, whichever fits your setup, and VCA connects to contact centre platforms such as Genesys and Puzzel.
Perspectives
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See what your calls are worth — and where that data should go
Book a demo and we’ll show you how bmetric captures call outcomes, fills your CRM automatically, and feeds complete signals back to your marketing AI.
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“Conversations are where customers say what they actually want. The job is making sure the rest of the business hears it.”
Mads-Emil · CEO, bmetric