At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.Call-Tracking + Contact Personalisation
Your contact strategy, made visible
Callbacks. Forms. Overlays. Click-to-call. Chat handoffs.
Every contact format your visitors interact with — built to your brand.
Designed to your brand. Connected to your stack. Tracked from the first interaction. Built and tested without a single line of code.
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Branded callbacks, click-to-call, chat, chatbot — every contact channel.
Trusted by leading European enterprises
Up to 0 Lift in qualified leads from the same traffic
0 Calls and leads handled on behalf of clients in 2025
Up to 0 Lift in ROAS when calls and forms become visible to your bidding platforms
Most contact options look like an afterthought.
A form bolted onto a page footer. A chat widget that looks nothing like your brand. A phone number tucked at the bottom of a contact-us page. None of them are tracked individually. None of them adapt to the visitor in front of them. They weren’t designed for your brand or your business — they were designed to be deployable.
How it works
Built without code. Connected on day one. Tracked from the first interaction.
Build
Every contact format, built in the platform without a single line of code. Two format families — Interruption (overlays, slide-ins) and Embedded (forms, callback buttons) — cover every contact moment.
Connect
Wired into your CRM, dialer, call centre, and analytics. Every submission lands in real time, with full session context attached.
Track
Every element tracked individually. A/B test any design against a control. The Contact Orchestrator uses the results to inform future decisions automatically.
What the Contact Builder does.
- Builds. Every contact format — callbacks, forms, overlays, click-to-call, chat handoffs — without a single line of code.
- Connects. Wired into your CRM, dialer, and call centre. Submissions land in real time, with full session context attached.
- Tracks. Every element tracked individually. A/B test any design against a control. Outcomes feed the Contact Orchestrator’s next decision.
Two format families cover every moment: Interruption (overlays, slide-ins) and Embedded (forms, callback buttons, chat handoffs).
Live demo
Same brand. Different visitor.
The right contact format, every time.
The Contact Orchestrator decides which experience each visitor should see. The Contact Builder renders it — branded, connected, and tracked. Select a visitor type to see the format chosen, the systems updated, and the outcome logged.
Every element tracked.
Every design testable.
Every format the Contact Builder deploys is tracked individually. You know which design, which placement, and which trigger is generating contacts that convert. Not just that an interaction happened — what it produced.
A/B test any element against a control group. Measure the impact on sales leads, service call volume, and conversion rate before rolling changes out across your site. The Contact Orchestrator uses those results to inform future decisions automatically.
Talk to an expertOne studio.
Four commercial outcomes.
The Contact Builder is the delivery layer behind every bmetric solution. The same studio that captures a sales lead also routes a service visitor to self-service, surfaces an attribution-tracked callback, and triggers a follow-up when a call goes unanswered.
Capture leads effectively
The Contact Builder powers every callback request, form submission, and lead capture element your sales-ready visitors interact with.
Learn moreProve the value of marketing
Every contact the Contact Builder captures is attributed back to its campaign origin automatically. No manual tagging, no missing data.
Learn moreDeflect service calls
The Contact Builder surfaces self-service prompts, scheduled callbacks, and bot handoffs in every format your service visitors expect.
Learn moreImprove with AI voice automation
The Contact Builder triggers follow-up elements when the call outcome warrants — missed calls into callback prompts, completed sales into thank-you confirmations.
Learn moreSubmissions in real time. Wherever they need to land.
Every callback request, form submission, and chat handoff lands in your CRM, dialer, or call centre in real time — with full session context attached. Every interaction event flows to your analytics stack alongside online conversions. No copy-paste. No manual handoff.
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The Contact Builder delivers.
The Contact Orchestrator decides.
The Contact Builder is the studio. The Contact Orchestrator is the brain that commissions from it. The studio renders every callback, form, and overlay; the brain decides which experience each visitor should see, and when.
One renders. One decides. Together they form the execution layer of your contact strategy.
Explore Contact OrchestratorWhat our clients say
Related solutions
See it in action across our solutions
Capture leads effectively
The Contact Builder powers every callback request, form submission, and lead capture element on your website.
Learn moreDeflect service calls
The Contact Builder is how your contact strategy becomes something visitors actually see and interact with.
Learn moreProve the value of marketing
Every contact the Contact Builder captures is attributed back to its campaign origin automatically.
Learn moreWhat is the Contact Builder, and how does it relate to the Contact Orchestrator?
The Contact Orchestrator is the brain, the Contact Builder is the delivery layer it calls from. The Orchestrator decides which contact experience a visitor should get; the Builder holds the content units, callback offers, forms, phone prompts, chat handoffs, and renders the matching one. Decision logic on one side, reusable content on the other, so the same decision can render different content per locale, brand, or test variant.
What kinds of contact experiences can it deliver?
Callback requests routed to your dialer with session context, call-in prompts, lead capture and service forms, chat and bot handoffs, and content units such as retention or self-service nudges. Every unit it generates is attributed: callbacks, call-ins, and chat handoffs are all traced back to their campaign and session origin automatically.
Do we need engineering resources to build or change contact flows?
No. Contact flows are built and managed in the platform without an engineering dependency: no release windows, no website deployments, no waiting on the roadmap. Marketing or CX teams create a unit, the Orchestrator decides when it shows, and changes go live in hours rather than sprints.
Will the contact units match our brand and design guidelines?
Yes. bmetric's team builds the styled units to your design guide during onboarding, and the point of decoupling content from decision logic is precisely that brand variants are manageable: one decision, different rendering per brand or market. Your core website code and design system are not modified, units render on top of the page.
How do Contact Builder leads reach our systems?
With full context attached. A callback request lands in your dialer or contact centre with the visitor's session context, so the agent knows what they were looking at. Form leads flow to your CRM with campaign and session attribution. Chat handoffs carry the session origin through to the outcome. Nothing arrives as an anonymous row in an inbox.
What about performance and accessibility?
Units are delivered by the same asynchronous script as the rest of the platform, so they do not block page rendering. Rendering happens after page load, and if anything is unavailable, units fail silent: visitors simply see your default page. Rendered units are built to conform to WCAG accessibility requirements, so adding contact experiences does not lower the accessibility standard of your site.
Perspectives
Thinking we’ve been sharing lately
Ready to see it?
What your visitors could interact with — built to your brand, connected to your stack
Book a demo and we’ll show you how the Contact Builder creates every contact format your website needs, without a single line of code.
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“When marketing can ship a contact form on its own, the website finally keeps up with the strategy.”
Mads-Emil · CEO, bmetric