At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.Call-Tracking + Contact Personalisation
Capture every lead. Attribute every call. Route every contact.
Online and offline should not be two separate halves of your business.
bmetric makes the connection deliberate — every contact captured, every outcome traceable.
Trusted by leading European enterprises
Up to 0 Lift in qualified leads from the same traffic
0 Calls and leads handled on behalf of clients in 2025
Up to 0 Lift in ROAS when calls and forms become visible to your bidding platforms
Revenue bleeds at the seams
Most businesses have the website, the channels, and the call centre. The problem is what happens between them.
bmetric closes the gaps. More of the right contacts reaching the right team. Every outcome tied back to the campaign that created it.
Sales-ready visitors don’t reach your team
Calls that marketing drove never make it back into the data
Service calls land in the sales queue
bmetric
Campaign Google · Meta · Email
Website Session Behaviour tracked
Inbound Contact Call · Form · Quote
Attribution Outcome → Campaign
The Conversion Loop
Connecting your website to your calls isn’t on anyone’s roadmap. The cost is millions a year.
It’s years of integration work no internal team gets to build. Every quarter without it, marketing spend gets allocated against incomplete data and revenue walks away unmeasured. bmetric is that project, finished. Every call traced. Every outcome forwarded. Every loop closed.
The visitor calls, requests a quote, or submits a lead form. Your back-office records the contact. But your website and your analytics never know which session, journey, or campaign drove it, so the experience can’t be personalised, bidding can’t be optimised, and the revenue tied to inbound contact stays invisible.
bmetric reads the session in real time, connects every inbound call and lead to its originating journey, and feeds the outcome back into your website and analytics automatically. The loop closes. Every contact becomes a signal that sharpens the next visitor’s experience and the next campaign’s spend.
Make every contact deliberate
Fewer leads slip through. More reach the right team. None disappear without a record.
Enterprise websites generate as much revenue through calls, callbacks, and forms as through online checkouts. bmetric makes sure none of that goes untracked.
Lead Capture
Capture leads effectively
Sales-ready visitors are already on your website. bmetric catches the ones who don't convert online and routes them to a callback, a call, or a form before the moment passes.
In practice
Learn more
A pricing page visitor who doesn't convert gets a callback offer and becomes a lead.
Attribution
Prove the value of marketing
When a visitor calls instead of buying online, most analytics tools stop seeing them. bmetric connects every inbound call and callback to the campaign that drove it. Your performance marketing gets the complete picture.
In practice
Learn more
A Google Ads click leads to a phone call three days later. bmetric connects the two.
Smart Routing
Deflect service calls
Service visitors shouldn't reach your sales team. Sales visitors shouldn't reach your service queue. bmetric shows the right contact option to the right visitor. Both get what they need faster.
In practice
Learn more
A service-intent visitor sees self-service options instead of your sales line.
Voice Automation
Improve with AI voice automation
Every call contains information your business should act on. bmetric transcribes, categorises, and routes call outcomes automatically. No conversation ends without a record or a follow-up.
In practice
Learn more
A 4-minute call is transcribed, tagged as 'quote request', and logged in your CRM.
What our clients say
Integrations
Works with the tools you already use.
bmetric connects to your CRM, analytics platform, contact centre, and ad stack — so every captured contact flows straight into your existing workflow.
See all integrations
Perspectives
Thinking we’ve been sharing lately
Ready to see it?
See exactly where revenue is leaking on your own website.
Book a demo and we’ll show you which contacts are slipping through, which campaigns aren’t getting credit, and where the handoff between online and offline is breaking down.
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“When the website talks to the call centre, every contact starts to count.”
Mads-Emil · CEO, bmetric