At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.Call-Tracking + Contact Personalisation
Sales-ready visitors are on your website.
Most never reach sales.
bmetric identifies visitors with buying intent and routes them into the right dialer queue or contact center workflow, without interrupting visitors who are there to self-serve.
The right leads in the queue. Fewer wasted calls. A feedback loop that sharpens both sales and marketing over time.
Trusted by leading European enterprises
Up to 0 Lift in qualified leads from the same traffic
0 Calls and leads handled for clients in 2025
0 Visitor sessions analysed for clients in 2025
Most lead capture is guesswork.
A blanket callback offer shown to every visitor is not a strategy. It generates volume, not quality. Service visitors clog the sales queue. High-intent buyers get the same treatment as first-time browsers.
And nobody knows which contact moment actually drove the sale.
How it works
Every visitor gets a decision. Not a default.
bmetric runs the same five-step loop for every session — reading signals, selecting the right contact option, routing the lead, and feeding every outcome back to the start. No blanket offers.
Read
Session, CRM, campaign origin, page context, and queue capacity — scored before anything is shown.
Decide
Intent threshold checked. Right contact type, message, and timing selected for this specific visitor.
Engage
Callback, click-to-call, or form shown — at the moment intent is highest, never to visitors browsing or mid-checkout.
Route
Lead matched to the right dialer campaign, skill group, or agent queue before it reaches the floor.
Learn
Outcome recorded and fed back into the decision engine. The next visitor is handled with sharper data.
Outcomes feed back to Read, and every cycle gets smarter
What effective lead capture is worth, in plain numbers
These defaults reflect typical inputs across our projects. Adjust them to match your business — the result updates as you do.
ROI Calculator
Adjust each input to match your own numbers. The projection updates as you do.
5-year additional revenue 0
Annual revenue by year
Projection assumes capture quality compounds year-over-year as the decision engine learns from richer outcome data. Adjust inputs to match your business — the result moves with your numbers.
Every decision is deliberate.
bmetric matches each visitor to the right contact type, message, and moment.
- Intent-weighted decisions. Visitor behaviour scored against historical conversion patterns.
- Every contact type in play. Callbacks, inbound call prompts, and forms all available.
- CRM and CDP aware. Existing customers see retention content, not acquisition prompts.
- Queue and campaign routing. Leads matched to the right dialer campaign, skill group, or agent before they enter the floor.
- Capacity-aware routing. Leads suppressed or rerouted when a queue is saturated, so no captured lead sits unanswered.
- Every outcome tracked. Each contact moment tied back to campaign, page, and session origin.
Leads from the right visitors. No disruption for the rest.
Precise enough to know when to stay out of the way.
A visitor deep in the checkout flow gets a completion nudge, not a callback form. A returning customer browsing their account sees service options, not sales. bmetric reads the full session context and only intervenes when the data says it will add value.
Your self-service conversion rate stays intact. bmetric draws a clear line between visitors still evaluating and visitors completing a transaction, and never crosses it.
Talk to an expertLive demo
Every visitor is different.
bmetric treats them that way.
Watch the same website respond to three different visitors, reading their signals, deciding the right action, and routing the outcome automatically.
Two technologies.
One deliberate contact strategy.
Contact Orchestrator
The decision layer that reads visitor signals in real time and determines which contact option each visitor should see.
Learn moreContact Builder
Build and deploy callbacks, forms, and click-to-call elements in every format, interruption or embedded, without developer involvement.
Learn moreYour leads, where your team needs them
Every lead bmetric captures is routed directly into your existing systems: CRM, dialer, analytics, or CDP. No manual handoff. No copy-paste. Your contact center picks up exactly where the visitor left off.
See all integrationsWorks within consent limits.
Not around them.
Over 30% of visitors decline tracking cookies. bmetric’s privacy mode lets you continue capturing leads and measuring contact performance for these visitors. Attribution stays complete. Your organisation stays GDPR compliant.
What our clients say
Related solutions
Capturing leads is step one.
Here’s what happens next.
Prove the value of marketing
Connect every captured lead and inbound call to the marketing campaign that drove it. Close the loop between call outcomes and marketing spend.
Learn moreDeflect service calls
Show the right contact option to the right visitor. Sales visitors to sales. Service visitors to service.
Learn moreImprove with AI voice automation
Every call contains information your business should act on. bmetric captures, structures, and routes call outcomes automatically.
Learn moreHow does bmetric capture leads that we are missing today?
bmetric identifies visitors with buying intent in real time and routes them to the right contact option, a callback, a call, or a form, before the moment passes. It reads session behaviour, CRM/CDP data, and marketing campaign origin, then decides which contact experience each visitor should see instead of showing everyone the same default. Sales-ready visitors reach your sales queue. Self-serving visitors are left to complete on their own.
The decisions are made by the Contact Orchestrator, the decision layer behind every bmetric solution.
Can't we build this ourselves?
You could build parts of it, and sophisticated teams sometimes do. What is hard to build, and harder to maintain, is the full loop. bmetric is that loop in a box: deciding who should become a lead, gathering the lead, deciding who should receive the lead, sending the lead with full context, capturing what the outcome of the lead was, and feeding that outcome back into deciding who should become a lead next. Because the loop is closed, the system runs an automated cycle of learning and optimisation, always gathering the best lead, not just the most leads.
Building that internally means years of integration work across website, telephony, CRM, and ad platforms, and it is not on anyone's roadmap because it is nobody's core product. Every quarter without it, sales-ready visitors leave unconverted and the learning never compounds. bmetric is that project, finished.
We already have a CDP and a lead scoring model. How does bmetric work with that?
bmetric connects and communicates with your CDP, it does not replace it. Your CDP holds segments, scores, and customer knowledge, but that data often sits unused at the moment it matters most: while the visitor is on the website. bmetric activates it, reading CDP segments and scores as decision inputs and writing outcomes back, so the full feedback loop collaborates with the CDP rather than running beside it. The data in your CDP stops being isolated and starts generating revenue on the site.
The same applies to an in-house scoring algorithm: its output becomes one more signal the Contact Orchestrator reads at runtime.
Will contact prompts annoy visitors or cannibalise online sales?
Not if suppression is treated as seriously as engagement, which is how bmetric is built. Visitors mid-checkout get a do-not-interrupt instruction, recognised customers completing self-service are protected, and prompts are shown only where signals indicate the visitor will not convert alone. Whether a prompt helps or hurts in a given placement is not assumed, it is A/B tested against contact rate, lead quality, and conversion to sale.
How do captured leads reach our sales team?
Directly into the workflow you already run. Callback requests are routed to your dialer or contact centre with full session context, so the agent knows what the visitor was looking at before dialling. Form leads flow to your CRM with campaign and session attribution attached. No parallel inbox, no manual export.
What does implementation require from us?
A single JavaScript snippet deployed through your tag manager, plus access to the systems the leads should flow into. No core website changes and no engineering project on your side. The script is live in a day; the full loop, decision rules, integrations, and contact designs tuned to your funnel, is typically production-ready within weeks. Configuration happens in the bmetric platform, with bmetric's team doing the heavy lifting during onboarding.
How does this work with GDPR and cookie consent?
bmetric operates as data processor under a standard DPA, with your organisation as controller, and the script runs within your consent management platform's rules. When a visitor declines tracking, lead capture does not stop: bmetric translates the setup into a privacy-compliant contact option strategy. Contact options are still shown and leads are still gathered, but without session-level tracking and without personalisation. Consent governs how well the experience is tailored, not whether a sales-ready visitor can reach you.
Who uses bmetric for lead capture, and what results do they see?
Consumer-facing enterprises in telco, insurance, energy, and pensions, including Telenor, YouSee, Norlys, Tryg, and Vattenfall. YouSee's operations team credits bmetric with maintaining best-possible response times to potential customers and qualifying sales conversations. Clients see lifts in qualified leads from the same traffic, because the system captures visitors who were already sales-ready but would never have reached the team.
What does it cost?
bmetric keeps pricing easy and straightforward. The current pricing, and what drives it, is available on the pricing page.
Perspectives
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Ready to see it?
See where sales-ready visitors are slipping through on your own website
Book a demo and we’ll show you which visitors have buying intent, which ones are leaving without engaging, and how bmetric turns those moments into sales conversations.
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“Sales teams convert faster when they meet visitors who already raised their hand.”
Mads-Emil · CEO, bmetric