At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.Call-Tracking + Contact Personalisation
Sales-ready visitors are on your website.
Most never reach sales.
bmetric identifies visitors with buying intent and routes them into the right dialer queue or contact center workflow, without interrupting visitors who are there to self-serve.
The right leads in the queue. Fewer wasted calls. A feedback loop that sharpens both sales and marketing over time.
Trusted by leading European enterprises
Up to 0 Lift in qualified leads from the same traffic
0 Calls and leads handled for clients in 2025
0 Visitor sessions analysed for clients in 2025
Most lead capture is guesswork.
A blanket callback offer shown to every visitor is not a strategy. It generates volume, not quality. Service visitors clog the sales queue. High-intent buyers get the same treatment as first-time browsers.
And nobody knows which contact moment actually drove the sale.
How it works
Every visitor gets a decision. Not a default.
bmetric runs the same five-step loop for every session — reading signals, selecting the right contact option, routing the lead, and feeding every outcome back to the start. No blanket offers.
Read
Session, CRM, campaign origin, page context, and queue capacity — scored before anything is shown.
Decide
Intent threshold checked. Right contact type, message, and timing selected for this specific visitor.
Engage
Callback, click-to-call, or form shown — at the moment intent is highest, never to visitors browsing or mid-checkout.
Route
Lead matched to the right dialer campaign, skill group, or agent queue before it reaches the floor.
Learn
Outcome recorded and fed back into the decision engine. The next visitor is handled with sharper data.
Outcomes feed back to Read, and every cycle gets smarter
What effective lead capture is worth, in plain numbers.
These defaults reflect typical inputs across our projects. Adjust them to match your business — the result updates as you do.
ROI Calculator
Adjust each input to match your own numbers. The projection updates as you do.
5-year additional revenue 0
Annual revenue by year
Projection assumes capture quality compounds year-over-year as the decision engine learns from richer outcome data. Adjust inputs to match your business — the result moves with your numbers.
Every decision is deliberate.
bmetric matches each visitor to the right contact type, message, and moment.
- Intent-weighted decisions. Visitor behaviour scored against historical conversion patterns.
- Every contact type in play. Callbacks, inbound call prompts, and forms all available.
- CRM and CDP aware. Existing customers see retention content, not acquisition prompts.
- Queue and campaign routing. Leads matched to the right dialer campaign, skill group, or agent before they enter the floor.
- Capacity-aware routing. Leads suppressed or rerouted when a queue is saturated, so no captured lead sits unanswered.
- Every outcome tracked. Each contact moment tied back to campaign, page, and session origin.
Leads from the right visitors. No disruption for the rest.
Precise enough to know when to stay out of the way.
A visitor deep in the checkout flow gets a completion nudge, not a callback form. A returning customer browsing their account sees service options, not sales. bmetric reads the full session context and only intervenes when the data says it will add value.
Your self-service conversion rate stays intact. bmetric draws a clear line between visitors still evaluating and visitors completing a transaction, and never crosses it.
Talk to an expertLive demo
Every visitor is different.
bmetric treats them that way.
Watch the same website respond to three different visitors, reading their signals, deciding the right action, and routing the outcome automatically.
Two technologies.
One deliberate contact strategy.
Contact Orchestrator
The decision layer that reads visitor signals in real time and determines which contact option each visitor should see.
Learn moreContact Builder
Build and deploy callbacks, forms, and click-to-call elements in every format, interruption or embedded, without developer involvement.
Learn moreYour leads, where your team needs them.
Every lead bmetric captures is routed directly into your existing systems: CRM, dialer, analytics, or CDP. No manual handoff. No copy-paste. Your contact center picks up exactly where the visitor left off.
See all integrationsWorks within consent limits.
Not around them.
Over 30% of visitors decline tracking cookies. bmetric’s privacy mode lets you continue capturing leads and measuring contact performance for these visitors. Attribution stays complete. Your organisation stays GDPR compliant.
What our clients say
Related solutions
Capturing leads is step one.
Here’s what happens next.
Prove the value of marketing
Connect every captured lead and inbound call to the marketing campaign that drove it. Close the loop between call outcomes and marketing spend.
Learn moreDeflect service calls
Show the right contact option to the right visitor. Sales visitors to sales. Service visitors to service.
Learn moreImprove with AI voice automation
Every call contains information your business should act on. bmetric captures, structures, and routes call outcomes automatically.
Learn morePerspectives
Thinking we’ve been sharing lately
Ready to see it?
See where sales-ready visitors are slipping through on your own website.
Book a demo and we’ll show you which visitors have buying intent, which ones are leaving without engaging, and how bmetric turns those moments into sales conversations.
We’ll be in touch.
Thanks for reaching out — we’ll follow up with you shortly.
“Sales teams convert faster when they meet visitors who already raised their hand.”
Mads-Emil · CEO, bmetric