We can’t stop emphasizing on how useful Exit Intent technology is for your business. In our last blog post we explained how discount offers help reduce cart abandonment (Start Using Exit Popups [PART 1]), but there are even more ways on WHY you should START using this technology to fight it. Let’s dig further, shall we?
Interact with your customers while they might be struggling with the checkout process. You can lose a customer easily without assistance. Remember: [bctt tweet=”73% of consumers prefer talking to an agent on phone, because it makes the customer experience more personal”]Plus it is also a good way to offer discounts. So try and use an exit popup with a number your customer can reach you on to help during checkout, it can significantly reduce cart abandonment.
One of the most simple ways to use exit popups: by just reminding your customer that they have something in their cart. It can be used when a certain time has passed on the page and the user has been inactive in the checkout process. Don’t use it straight away when a customer puts something in their cart. Certainly a method to test out!
Discount codes on products are amazing and so effective, but don’t forget shipping offers! A great number of customers tend to abandon their cart due to the extra cost of shipping. You need to remind them of shipping costs in the early process of a checkout rather than later. Remove or discount shipping costs with an exit popup can help reduce the issue.
As you can see there are so many options your business can use to reduce shopping cart abandonment. By focusing on customer pain points and placing one of these exit popups strategically, I guarantee you that you are going to see results from day one. Take action now!