In our recent blog posts we have been talking about Exit Intent (Smart Ways to Use Exit Intent) and Cart Abandonment (Don’t Quit Because of Cart Abandonment). Let’s move onto the topic on how we can use them together in a very effective way.
[bctt tweet=”56% of your visitors leave without paying because of unexpected costs”]Another 32% leave because the overall price was too expensive. How can we use exit popups in this case? Simple. Start using discount codes, but the trick here is: timing and personalizing your popup! Here’s a simple explanation on how it works: when a customer has an item in their cart, but suddenly decides to leave, a popup with a discount shows up.
If they are unexpectedly presented with an offer that makes the item they wanted cheaper, they tend to buy it immediately without leaving your website. Remember that when using exit popups it is extremely important to know your customer behaviour for this to be effective. No worries, we can show you how. Here is an example of a personalized offer:
- The headline is extremely important! It needs to grab your customer’s attention immediately for them to convert. If the headline doesn’t get read then the rest of the text is useless. Go for keywords, such as: free, new, now, or try out something else, it’s a matter of testing!
- In this example we ask for an email in return of a coupon code, because it is a great way to get leads again in the future. It can also just be a coupon code already.
- If you set a time limit on your offer, (24 or 48 hour expiration) your customer has of course the need to buy the item immediately.
- This is the last step: your call-to-action (CTA) button. It’s the click that encourages your customer to convert. Think through on what to write here, it has to be clear to your customer on what it is that they are going to get out of it if they choose to click.
- (Optional) A quote by one of your loyal customers can add more appeal to the offer.