Generate stronger leads
service and build trust
All using minimal
resources and none of
your IT resources
Provide a seamless path-to-purchase and personalised customer assistance, with real-time data-driven customer journey management. Online travel-booking has opened a world of opportunity to prospective holidaymakers. Naturally, with the huge potential in holiday and travel possibilities, comes a whole new world of research and decisions to be made by the customer. The B2C relationship in this environment can be fragile in the beginning. With so much choice it’s easy for customers to lose focus, and difficult to make a confident decision without some expert assistance.
bmetric provides the full-service technologies to enable you to use data-driven insights to seamlessly guide and influence the customer experience.
It’s all about asking the right
Should I engage the
Which is the optimal
Here we have an example of an engagement segment which is connecting those customers who need some reassurance before making that big booking. They would like reassurance that they can trust you to be there for them if they need you.
Intelligent Engagement can see that they’ve taken everything into account, but they still have questions, and beginning to show exit intent. The customer will most likely look elsewhere for answers if they can't find them here. So the customer is presented with a call-in engagement, with a message directly offering advice for their current section of the path-to-purchase.
Intelligent Engagement proactively gathers and collates in-depth insights of the customer journey, and seamlessly engages with those customers who can benefit from some direct contact or an added incentive to make that booking.
What data can I get?
- A precise audit of your marketing spend.
- Apply calltracking to retargeting, display, or offline advertising.
- Accurately measure your ROI and optimise your marketing spend.
Customer Journey Data
- Curate landing pages with relevant information and calls to action.
- Conversion pages with an intuitive purchasing flow.
- The ability to carry out split tests, to find optimal paths to purchase.
Calltracking can be both a feature in Onsite Channel Management and a stand-alone analytics system for your entire website.
See how Vitus uses bmetric Technology to unlock more increased sales from their current online journeys and customer contact.