The Experience, The Technology and The Service

To identify & execute intelligent engagements on your website

Achieve up to 23% increase in new sales

Find out how

Television service provider converts
30-50% of leads into sales

As a customer-owned company, we have a strong focus on revitalizing the old original virtues of insurance. We have a strong intention of rebuilding trust and changing the way we build products. We want our customers to feel our trust and to feel sure, that they will get the help they need, when in need. But it’s an ongoing task to reach that goal.

Thomas Sonderstrup Director at ebusiness Canal Digital

Read the case

The challenge in the industry

The challenge in the telecoms industry is often that you have to strike a balance between your online ecommerce site and your telemarketing department. Each has an advantage if used intelligently and towards the right potential customer.
bmetric can solve that.

The Experience Asking the right questions

1

Shoud I engage the
visitor?

2

Which channel is best for
the customer journey?

3

What message motivates
the action?

The Technology bmetric conversion platform

Data Analyser

Data gathering
& integration

Intelligent Engagement

1. Segment

2. Channel

3. Message


Execution

Lead distribution
& integration

Feedback loop

Continuously improve engagements

The Service

Continuous optimisation

Combining human experience and intuition, with computing power and data. Working with bmetric is a continuous process of optimization.

Reporting

Both live from our dashboard
(or integrated to your own) and also with a monthly top-level summary on most important results and initiatives.

Personal account manager and Butler Service

We are always working on implementation and optimization for your setup — and of course available for questions when the need arise.

Example of an engagement Goal and why

To engage non-customers that are interested in becoming customers, but not completing the online flow. Preference is for people to complete a purchase by themselves online, but second-best-action is to get them into the call-centre.

This is only for non-customers (identified by cookie). After being on specific product URL’s for a minimum amount of interaction time with the page (to ensure actual interest), if the visitor tries to leave the page, exit-intent identification kicks in, an overlay appears with an offer of human contact through callback.

This callback is integrated into their outbound dialer system allowing priority of the callback and feedback to the bmetric system on the outcome of the callback.

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