The Technology bmetric conversion platform

Intelligent Engagement

1. Segment

2. Channel

3. Message


Feedback loop

Continuously improve engagements

Handling a new job on your website

bmetric is perfect for targeting unprofiled visitors - often making up to 80% of your website visitors - by estimating the best course of action based on data signals.

And we add the ability to have the website and call centre play nice.

This make us the perfect supplementary technology to your marketing cloud, DMP & CMS - filling a new important role these technologies need.

Data analyser Data integration & gathering

At bmetric we have perfected the ability to to engage visitors based on data signals. That means we don’t need a full profile in order to estimate whether or not to engage a visitor, what channel that will secure a conversion or what message that motivates action. These data signals are gathered from integrations into your data analytics, call centre systems and website.

The best part of it is that all of it requires no development on your part, and in most cases technical setup is done in minutes, not hours or days.

Intelligent Engagement bmetric feedback loop

1. Segment

Based on the data signals from our data analyser, bmetric is able to segment visitors depending on their needs.

This also allows us to evaluate and estimate whether or not, and how, we should engage a specific visitor segment.

View examples

2. Channel

Choosing the right channel depending on visitor needs is essential for a higher conversion rate.

With the bmetric conversion platform you can provide the right channel for the right visitor at the right time. Both on and offline - with our plentitude of call centre integrations.

View examples

3. Message

Based on the segments made, our technology targets a specific persona with a personalised message in order to motivate conversion.

These messages should be tested and tailored in a constant feedback loop towards a specific user journey with a specific purchase preference.

View examples

Lead distribution & integration

Our technology delivers a seamless lead distribution and integration. We have a variety of integrations to call centre systems, campaign management systems, marketing automation tools and CRM-databases.

Constant iteration that brings value - Feedback loop

By using the bmetric conversion platform, the three elements: data analyser, intelligent engagement and execution, can automatically create a feedback loop from the results. This way we are able to find the parallels between the behavior, channels and messages that resolve in an actual conversion,
not just a lead.

By working with bmetric technology, you can:

  • engage the
    right visitor
  • with the right
    message
  • at the right
    time

Read about our industry specific solutions

Insurance

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Telecoms & Media

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Retail

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Publishers

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Travel

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