Contact Strategy

Increase sales while lowering service calls?

Some companies remove the phone number on the contact page, while adding a sales number on the frontpage.

It doesn’t give the desired effect!

But if you want actual results, we have designed a simple, hands-on approach to design a contact strategy for your website.

No signup required – download the article here.

Here’s a short sneak peek
of two paragraphs from the article

Contact Strategy constitutes the work of having a deliberative approach of how to apply contact channels to your digital platforms.

The following document outlines the essential aspects of making that happen.

First, it’s important to determine KPIs that allow you to track the performance of each channel. It creates the foundation for comparing the performance of each channel and allows for validating the chosen strategy.

Secondly, to evaluate Harmony or Contrast between customer and company preferences in channel options and utilizations.

Thirdly, how to asses visitor intent, so that each channel is applied in accordance with the Contact Strategy; ie. making sure that each channel serves the customer needs that befit them the most.

Lastly, how to apply these elements to your website, so that it operates efficiently and towards a high customer satisfaction.

Contact Strategy Visualisation

An important, and often missed point in evaluating performance – is the holistic impact on the channels. Providing a channel option is likely going to increase the use of that channel. But use in itself is rarely the desired outcome.

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+45 7879 2222

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+44 (0)20 3514 3360

Still in doubt if this article is for you?

Then read what our customers have to say about bmetric

Andrea Crippa

Senior Retention Manager at
Warner Bros Discovery (EMEA)

bmetric has always helped us deliver the best customer experience and content recommendations to our subscribers. It is not only easy to use but also manages to interact with our CRM systems efficiently, generating insights that help us understand how to improve our D2C strategy.

Let's talk

Scandinavia

+45 7879 2222

United Kingdom

+44 (0)20 3514 3360
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