# bmetric > bmetric is an enterprise contact intelligence platform built for B2C marketing and service teams. It tracks, qualifies, and orchestrates every contact moment — phone calls, form submissions, and digital interactions — connecting online behaviour to offline conversations so marketers can prove ROI, optimise campaigns, and deflect unnecessary service calls. bmetric is headquartered in Copenhagen, Denmark (Aarhusgade 118, 2150 Nordhavn). The platform is used by enterprise customers across the Nordics and Europe, with deep integrations into major analytics, CRM, and advertising platforms. ## Core Solutions - [Capture Leads Effectively](https://www.bmetric.com/solutions/capture-leads-effectively/): Increase lead capture rates by replacing static contact forms with dynamic, personalised contact options — phone, chat, callback, and form — shown to the right visitor at the right time. - [Prove the Value of Marketing](https://www.bmetric.com/solutions/prove-the-value-of-marketing/): Attribute every contact moment — including phone calls — back to the marketing campaign, keyword, or channel that drove it. Full-funnel ROI visibility for digital and offline touchpoints. - [Deflect Service Calls](https://www.bmetric.com/solutions/deflect-service-calls/): Identify visitors with self-service intent and redirect them to knowledge bases, FAQs, or automated flows — reducing inbound service volume without degrading customer experience. - [Improve with AI Voice Automation](https://www.bmetric.com/solutions/improve-with-ai-voice-automation/): Apply AI to call recordings and voice interactions to surface insights, automate post-call actions, and continuously improve contact quality and conversion rates. ## Technologies - [Contact Orchestrator](https://www.bmetric.com/technologies/contact-orchestrator/): The central engine that controls which contact options are shown to each visitor — based on segment rules, activation hours, campaign settings, and behavioural signals. Formerly called Engagement Engine. - [Call Tracking](https://www.bmetric.com/technologies/call-tracking/): Dynamic Number Insertion (DNI) replaces phone numbers on the website per visitor session, enabling precise attribution of phone calls to digital campaigns, keywords, and traffic sources. - [Contact Builder](https://www.bmetric.com/technologies/contact-builder/): A no-code builder for creating and deploying dynamic contact forms, callback widgets, and engagement overlays — with full styling control and conversion tracking built in. - [Voice Contact Automation (VCA)](https://www.bmetric.com/technologies/voice-contact-automation/): An event-driven visual flow builder that automates actions triggered by calls and contact moments — routing, tagging, CRM updates, notifications, and more. - [Webview](https://www.bmetric.com/technologies/webview/): A real-time agent-side view giving call centre agents full context on the caller's digital journey before and during the call — improving first-call resolution and conversion rates. - [A/B Testing](https://www.bmetric.com/technologies/ab-testing/): Built-in split testing for contact options, engagement templates, and routing logic — run controlled experiments to optimise contact performance without engineering effort. ## Integrations - [Integrations Overview](https://www.bmetric.com/integrations/): bmetric integrates with Google Analytics 4, Google Ads, Meta Ads, HubSpot, Salesforce, and 50+ other platforms. Data flows both ways — import campaign data and export contact moment outcomes. ## Pricing - [Pricing](https://www.bmetric.com/pricing/): Enterprise pricing based on contact volume and product modules. Contact the bmetric team for a tailored quote. ## Articles & Insights - [Articles](https://www.bmetric.com/articles/): Thought leadership, research, and guides on contact intelligence, lead capture, call tracking, and marketing attribution. - [Article: Lead Urgency](https://www.bmetric.com/articles/article-lead-urgency/): Why responding to leads quickly is critical for conversion rates, and how to operationalise urgency across your contact strategy. - [Article: Best Practices for Call Tracking](https://www.bmetric.com/articles/best-practices-for-call-tracking/): A practical guide to implementing call tracking correctly — covering DNI setup, attribution models, and common pitfalls. - [Article: Connecting Online and Offline User Journeys](https://www.bmetric.com/articles/connecting-online-and-offline-user-journeys/): How to stitch together digital behaviour and phone conversations into a single, unified customer journey view. - [Article: Contact Strategy](https://www.bmetric.com/articles/contact-strategy/): How to build a contact strategy that balances conversion, service, and customer experience across all channels. - [Article: Online/Offline User Journey — Technical How-To](https://www.bmetric.com/articles/onlineofflineuserjourney-technical-how-to/): The technical implementation guide for bridging online tracking and offline call data using bmetric's platform. - [Article: Tryg Landing Page](https://www.bmetric.com/articles/tryg-landing-page/): Case study on how Tryg used bmetric to optimise landing page contact options and improve conversion. - [Article: Website Real Estate](https://www.bmetric.com/articles/website-real-estate/): How to prioritise and allocate contact option placement on your website for maximum conversion impact. ## Help & Guides (b-helped) - [b-helped](https://www.bmetric.com/b-helped/): Step-by-step implementation guides for bmetric customers. - [Guide: Install bmetric](https://www.bmetric.com/b-helped/install-bmetric/): How to add the bmetric tracking script to your website — including tag manager setup and verification steps. - [Guide: Create a Segment](https://www.bmetric.com/b-helped/create-a-segment/): How to create and configure a segment (targeting rule set) in the bmetric platform. - [Guide: Google Analytics 4 Integration](https://www.bmetric.com/b-helped/google-analytics-4-integration/): How to connect bmetric contact moments to Google Analytics 4 events and conversions. - [Guide: Set the bmtest Cookie](https://www.bmetric.com/b-helped/set-the-bmtest-cookie/): How to use the bmtest cookie to test engagement configurations on live customer websites without affecting real visitors. - [Guide: Split Testing Elements](https://www.bmetric.com/b-helped/split-testing-elements/): How to set up and run A/B split tests on contact options and engagement templates. ## Company - [About bmetric](https://www.bmetric.com/about-us/): Founded in Copenhagen, bmetric helps enterprise marketing and service teams measure and optimise every contact moment. The team combines deep expertise in marketing technology, telephony, and data engineering. - [Careers](https://www.bmetric.com/careers/): Open positions at bmetric. The company is headquartered in Copenhagen and operates across the Nordic market. - [Contact Us](https://www.bmetric.com/contact-us/): Reach the bmetric team at hello@bmetric.com, or via the contact form. LinkedIn: https://dk.linkedin.com/company/bmetric ## Legal - [Web Privacy Policy](https://www.bmetric.com/web-privacy-policy/): Privacy policy governing data collected on the bmetric.com website. - [Product Privacy Policy](https://www.bmetric.com/product-privacy-policy/): Privacy policy governing data processed through the bmetric platform and tracking script on customer websites. - [Terms and Conditions](https://www.bmetric.com/terms-and-conditions/): bmetric's terms of service for platform customers. - [Accessibility Statement](https://www.bmetric.com/accessibility-statement/): bmetric's commitment to web accessibility and WCAG compliance for this website.