Intelligently optimise
sales performance
whilst building trust

Boost lead-generation
& increase sales
efficiency

Build trusting connections
with intuitive CX

Curate an effortless
customer experience

Prevent cannibalisation
between departments

Use minimal resources and none of your IT resources

Today’s insurance customer wants to think less about insurance. Price comparison sites and the self-serve purchasing flow have revolutionised the way in which today's insurance customers will choose their provider. With the eruption in challenger brands and an ever more pragmatic consumer, it’s the insurance provider which stands-out as the most reliable and effortless choice which wins over the competition. Today's insurance companies must be suited the expectations of the modern customer; friendly in UX and CX, with have the capability to build upon long-term trusting customer relationships.

bmetric technologies allow insurance providers to be responsive to customer needs and expectations; right from the first introduction and throughout the B2C relationship.

Actively listening to your customers, and guiding each customer through the path to purchase is a laborious task, but it doesn't have to be. bmetric provide the full-service technologies to enable you to more effectively utilise your customer data and customer journey analytics, all with minimal resource usage and a full-service team to ensure you’re always getting the maximum return-on-investment from our technologies.

Part of what Insurance companies must sell is peace of mind and the ability to sleep well at night. It’s about trust and making a purchase as easy as possible for a complicated product. When the need occurs, the customer experience is everything. Here at bmetric, we have the experience, service and technology, to nudge visitors into action and have your website and call centre collaborate effortlessly.

Mads-Emil H Gellert Larsen
CCO, bmetric

Intelligent Engagement

It’s all about asking the right
questions:

Should I engage the
visitor?

Which is the optimal
contact channel?

What message
will motivate action?

The Smart Bar

Is just one of the limitless iterations of an engagement we can present to a visitor, it can be set to appear in relation to the visitor’s specific location on the page.

Engagements can be programmed to show time-relevant messages, prompting the visitor to either call into the call centre directly or, if the call centre is closed, to contact the company via text, chat or scheduled a call-back instead.

This is just one of the unlimited variants available to make Intelligent Engagement work for your organisational needs.

Learn More →

bmetric Calltracker

What data can I get?

Marketing Data

  • A precise audit of your marketing spend.
  • Apply calltracking to retargeting, display, or offline advertising.
  • Accurately measure your ROI and optimise your marketing spend.

Customer Journey Data

  • Curate landing pages with relevant information and calls to action.
  • Conversion pages with an intuitive purchasing flow.
  • The ability to carry out split tests, to find optimal paths to purchase.

Calltracking can be both a feature in Onsite Channel Management and a stand-alone analytics system for your entire website.

Learn More →

Learn how Købstædernes uses bmetric
Technology to unlock value in their online
journeys and customer contact.

As a customer-owned company, we have a strong focus on revitalizing the old original virtues of insurance. We have a strong intention of rebuilding trust and changing the way we build products. We want our customers to feel our trust and to feel sure that they will get the help they need, when in need. But it’s an ongoing task to reach that goal.

Michael Herold Eschenburg
Digital Transformation Manager, Købstædernes Forsikring