Enhance the customer experience
At bmetric we are specialised in working with unprofiled visitors, which make up the majority of your visitors. But we can also improve your entire customer experience online and offline by identifying users who need engagements and routing your existing customers to the right department. All based on data gathered directly by our technology or from other integrated data sources and platforms.
Christian Skov Nielsen - Sales Director, bmetricMore about our technology
Intelligent Engagement How Not To Interrupt The User Journey
Should I engage a visitor?
Depending on the desired outcome of the engagement there are three primary reasons to engage a visitor. The first, to secure a conversion that otherwise would have been lost. A second, when an upsell is possible. The third, to steer the customer journey.
With bmetric we have the technology and fully managed service to help you make the right choice, increase conversion and improve the customer journey.
Which channel will secure a conversion?
Many commercial websites are designed solely with an online purchase preference in mind and this is impacting sales potential. The reality is that there is still a large segment of visitors who have an offline purchase preference.
Depending on the preference, it is important to select the right channel for the right situation.
This could be an offer of phone support, an email permission request or an online offer promotion.
What message motivates action?
It is proven that directing targeted messages to specific visitors can deliver far greater results. Generic messages can often do more harm than good. Most companies are familiar with using split tests in order to ensure an: appealing message, effective marketing campaign or performant website.
Testing could support A, B, and C style message types being presented to visitors based on these constant iterations. When all aspects can be measured this ensures the continual ability to deliver better results and provide visitors with what they need to become customers.
Constant iteration that brings value - Feedback loop
We recommend taking what you have learned from answering these three questions and putting it into a feedback loop. This way you can constantly iterate in order to find the most effective user journeys, channels and messages that resolve in an actual conversion, not just a lead.
By applying this knowledge, you will be able to: engage the right visitor, with the right message, at the right time.
How Call-Back Solutions Drive Higher Conversion Rates
As a customer-owned company, we have a strong focus on revitalizing the old original virtues of insurance. We have a strong intention of rebuilding trust and changing the way we build products. We want our customers to feel our trust and to feel sure, that they will get the help they need, when in need. But it’s an ongoing task to reach that goal.
Michael Herold Eschenburg Digital Transformation Manager at Købstædernes Forsikring
2017 Insurance & Beyond eBook
Our team has joined forces with industry experts – Michael Herold Eschenburg and Susanne Møllegaard – to answer some of the insurance industry’s most complex questions.
In this ebook you will find:
- Conflict issues that exist between insurers and customers
- Our look into the future of insurance sales with expert advice
- How these predictions are the beginning of restoring trust