The Experience, The Technology and The Service
To identify & execute intelligent engagements on your website
How call-back solutions drive
higher conversion rates
As a customer-owned company, we have a strong focus on revitalizing the old original virtues of insurance. We have a strong intention of rebuilding trust and changing the way we build products. We want our customers to feel our trust and to feel sure, that they will get the help they need, when in need. But it’s an ongoing task to reach that goal.
Michael Herold Eschenburg Digital Transformation Manager at Købstædernes Forsikring
Trust is of the utmost importance in the rapidly changing world of insurance
Insurance companies sell the comfort and chance to sleep well at night. It’s extremely immaterial until the moment the need occurs. At that point the customer experience is everything. Until then it’s about trust and making a purchase as easy as possible for a complicated product.
At bmetric we have the experience, technology, and service adding to your existing tech stack to nudge visitors to action and have your website and call center play nice.
Mads-Emil H Gellert Larsen, CCO at bmetric
The Experience Asking the right questions
Shoud I engage the
Which channel is best for
the customer journey?
What message motivates
The Technology bmetric conversion platform
Continuously improve engagements
Combining human experience and intuition, with computing power and data. Working with bmetric is a continuous process of optimization.
Both live from our dashboard
(or integrated to your own) and also with a monthly top-level summary on most important results and initiatives.
Personal account manager and Butler Service
We are always working on implementation and optimization for your setup — and of course available for questions when the need arise.
2017 Insurance & Beyond eBook
Our team has joined forces with industry experts – Michael Herold Eschenburg and Susanne Møllegaard – to answer some of the insurance industry’s most complex questions.
In this ebook you will find:
- Conflict issues that exist between insurers and customers
- Our look into the future of insurance sales with expert advice
- How these predictions are the beginning of restoring trust
Example of an engagement Goal and why
To engage potential customers showing purchase interest in a specific product. If the visitor doesn’t take
action online, the best available call-centre option is available depending on the day.
*This is not a real Insurance website
This engagement only reaches non-customers. The bottom-bar, which we call the “smart bar”, appears when a visitor lands on a specific part of the website. The “smart bar” adapts to a visitor segment and the time of day they are online. Ex. within the opening hours there’s an option to call-in (depending on product and visitor segment various departments), but outside opening hours there’s an option to contact via text instead. In addition to this, it’s always possible to request an offer on a product or to get a callback.