A strategy for deliberate use of online & offline channels towards your customers
Alignment across departments on how to reach all goals
A framework for testing new channels and/or improving existing channels in correspondence with the strategy and goals set
Contact Strategy is the deliberate application and effective use of contact options on your digital platforms.
It’s a strategy on which contact options to use and how to apply them for commercial and service oriented purposes.
The ambition is to align all departments and bridge the gap between online- and offline goals.
Through our professional services we help our customers with expert advice and sparring on how best to create, update and run their contact strategy.
The scope of the project is defined with our customers, conducted through interviews and workshops.
Our findings are delivered in a report and presentation for relevant stakeholders.
What is required:
- Time for interviews with relevant stakeholders.
- Time for workshop with selected stakeholders.
- Ad-hoc (existing) material to highlight current situation.