Contact Option Personalisation

Increase revenue and lower costs

Provide website visitors with personalised contact options in line with company strategy. Communicate efficient use of online, inbound, outbound, chats or chatbots.

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Break free of generic templates and engage in your style

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Enable the promise of your CDP & CRM on your website through bmetric

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No online cannibalisation – No service requests to the sales team

Maximise the capabilities of online and offline

Contact Option Personalisation is the deliberate application and effective use of contact options on your digital platforms.

It’s a method of when to apply which contact options for commercial and service oriented visitor intents.

Align all departments and bridge the gap between online- and offline goals.


We integrate to most core systems – and if we don’t have your system on the list, we’ll build it!

Check out our integrations here →

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Spend time on what really matters – no need to fiddle with details

At bmetric, we specialise in helping businesses navigate the digital transformation process.

Our team of experts will work with you to define a clear process for optimization and improvement, so you can stay ahead of the curve and continue to grow your business.

With bmetric full service you can focus on the important strategic aspects and bmetric make sure it happens. We, hands-on, turn your digital strategy into customer interactions!

Contact Strategy

Contact Option Personalisation is an essential part of any digital transformation strategy to deliberately apply the best contact option to create a great customer experience and cost efficiency for the organisation.

Read how you can get started with designing a Contact Strategy

Keep reading →

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Andrea Crippa

Senior Retention Manager at Warner Bros Discovery (EMEA)

bmetric has always helped us deliver the best customer experience and content recommendations to our subscribers. It is not only easy to use but also manages to interact with our CRM systems efficiently, generating insights that help us understand how to improve our D2C strategy.

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Zakarias Balling Eddaif

When working as Operations Manager, Web Assisted Sales & Outbound at YouSee.

Our goal at YouSee is to provide customers with the best user experience. With bmetric, we’re able to maintain the best possible response time to our potential customers and qualify our sales conversations, thereby creating a synergy between the online and offline efforts and the experience of buying our products ultimately resulting in the best availability for our customers.

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Jens Petersen

When working as Head of Online at Tryg Forsikring

At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.

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Rune Grønvaldt Hansen

Director of Online Sales at Telia

Telia wants the best for our customers, and that means striking a perfect balance in the user journey so that visitors are effortlessly able to buy online but also get the help they need in the call-centre – all depending on their personal preference. bmetric has helped us strike that balance. We have always experienced the highest urgency and care for our setup after working with bmetric for many years.

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Paula Borsboom

Customer Journey Owner at Greenchoice

In the collaboration with bmetric, we gained a stronger insight into the customer journey of our website visitors, which allows us to shape our website to their needs and make sure they have the best experience with our services. With bmetric we are able to optimize our contact channel in such a way, that what we can create better digital experiences for our customers, and we can also increase our website performance from a sales perspective.

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Jeffrey van Peer

Online Marketeer at Delta Energie

At Delta Energie we are constantly looking for potential improvements in order to serve our audience in the right way, via the desired contact channel. Since 2020, bmetric has helped us with this, through the successful use of a customer contact strategy and finding the balance between online and offline sales. The pleasant cooperation and the high-quality reporting will undoubtedly result in better digital information, increased self-service actions and new sales also this year.

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