Strategy

Make Website & Call-Centre Play Nice

The path to purchase is far more complex than ever before. Especially when two departments share the same goal – ie. to make a sale or provide customer service. Websites are the storefront of modern commercial companies, built to handle everything from sales to service; the call-centre is supposed to enhance that experience, because of…
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Navigating The Newspaper Reader To A Paid Subscriber

The relation to a certain news outlet heavily affects people’s likelihood of subscribing. There is a big difference between having come across one topic of interest (or article), to see the need to pay a given source for providing continuous news.     Christoffer Knudsen, Head of Customer Services at bmetric, gave us further insights…
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Creating quality leads for publishers with intelligent engagements

Industry: Newspaper Website: Information.dk Market: Denmark Information is a danish daily newspaper founded in 1945. But as more people consume news online instead of print, Information decided 3 years ago to offer both a digital & print solution for their readers. Now about 29% of their readers are using a digital solution to access Information’s…
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Achieve a 23% increase in sales by only engaging with 2% of your visitors

Online engagements continue to be one of the most effective and proven ways to generate leads, collect email permissions and nudge visitors towards a sale. This is why world leading companies are focusing on online engagement more than ever before. But many companies face challenges on implementation. Rather than adding value, pop-ups, slide-ins and engagements…
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When investing in new software, avoid encumbrance

Using the right kind of software for your organisation has become a vital part of any modern business. Because it can mean a smooth operation, reduced expenses and an increased profit. Each piece of software opens up a new “niche” that if operated correctly adds value and not an encumbrance. In one of our latest post,…
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