Personalization

Make Website & Call-Centre Play Nice

The path to purchase is far more complex than ever before. Especially when two departments share the same goal – ie. to make a sale or provide customer service. Websites are the storefront of modern commercial companies, built to handle everything from sales to service; the call-centre is supposed to enhance that experience, because of…
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Striving to Shape Onsite Behaviour in New Ways

What’s new at bmetric? We’re creating new ways to shape onsite customer behaviour! OFFERS BACKED WITH PERSONALIZED CUSTOMER SERVICE “We have a client who is targeting visitors who have shown interest in several products within the same category – like ovens, refrigerators and washing machines within the ‘Big House Appliances’ category. After looking at 2…
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B2B Lead Generation: Quality & Quantity Go Hand In Hand

When it comes to lead generation on your B2B company’s website, your company is not only looking for quality, but quantity as well. Quality and quantity go hand in hand when it comes to B2B lead generation. According to a study by Ascend2, 70% of B2B marketers cite improving the quality of leads at the…
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Different types of online shoppers & how to win them all (Part 1)

  Today’s personalized retail is focused on a great experience that is tailored to each online shopper. Thanks to new technologies that measure the way online shoppers behave, retailers are beginning to understand various customers on their websites. Each visitor is different and needs to be treated differently. All these insights can build even better…
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Get your eCommerce website ready for Black Friday & Cyber Monday – Battle high bounce rates

The biggest revenue opportunities of the year: Black Friday (27th November 2015) and Cyber Monday (30th of November 2015). If you haven’t started to prepare your ecommerce site, now is the time. You want to make a good impression for new visitors. Start planning on how to battle high bounce rates, because it is the…
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What Travel Agencies can learn from Netflix and Spotify

2015 has been the year of online personalization, yet: Why does a typical travel shopper still visit at least 15 websites before booking a trip? With personalization, travel agencies would be able to capture the attention of their website visitors right away and guide them through the booking process. In order to figure out exactly…
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