Marketing

Achieve a 23% increase in sales by only engaging with 2% of your visitors

Online engagements continue to be one of the most effective and proven ways to generate leads, collect email permissions and nudge visitors towards a sale. This is why world leading companies are focusing on online engagement more than ever before. But many companies face challenges on implementation. Rather than adding value, pop-ups, slide-ins and engagements…
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What McDonald’s can teach us about upselling online

“Would you like fries with that?” the McDonald’s employee asks as you complete your Big Mac purchase. But this is not just a friendly reminder. This iconic question is an example of upselling: an intelligent technique for increasing sales on all channels. In our example, McDonald’s uses the purchase of a relatively cheap Big Mac…
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Do pop-up’s still work? Here is what you need to know

Overlays can be extremely effective when implemented appropriately. Relevant pop-up’s shown to the right visitor at the right time produce results. One survey found that: [tweetthis]70% of Internet users are annoyed by irrelevant pop-up ads.[/tweetthis] This is key to understand. Users are annoyed because these ads are intrusive and irrelevant. Tech giant Google has gone…
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Understand the value of customer service for an increased conversion rate

According to Forrester Consulting research: [tweetthis display_mode=”box” remove_twitter_handles=”true”]74% of enterprises see greatest buyer dropout in the pre-purchase stages where customer service is least involved[/tweetthis] What does that tell us? That it is extremely important for companies to understand the factors that drive customer behaviour on all channels. We at bmetric believe in the true value of…
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New Technologies Encouraging a Fresh Take on Digital Marketing Budgets

It’s no secret that the world of technology and eCommerce is forever changing! Stay up to speed on how new technology can impact your business and its digital marketing budget. Check out bmetric’s SlideShare presentation to learn more about how new conversion rate optimization technologies may be able add value to your business. Still not…
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