Business Insights

When investing in new software, avoid encumbrance

Using the right kind of software for your organisation has become a vital part of any modern business. Because it can mean a smooth operation, reduced expenses and an increased profit. Each piece of software opens up a new “niche” that if operated correctly adds value and not an encumbrance. In one of our latest post,…
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With big data comes great responsibility: A guide to getting the most out of your DMP

  Are you getting full power from your Data Management Platform (DMP)? We get the hype because the benefits of using a DMP are clear: you become more relevant for each visitor. Personalisation in display advertising, retargeting, and email nurturing has shown great results. Therefore it is only natural for companies to want to plan…
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Relevance & Timing: The Missing Links to a Higher Conversion Rate

Every month the marketing department sits down with the customer success team to talk about our latest updates, features & future plans at bmetric. This month we are focusing on relevance & timing. Why? Because it is the most effective way to get conversions online. Companies need to understand that a successful CRO depends on…
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Google aligns its product recommendations with bmetric’s vision

Google recently announced a new mobile search result ranking system. Starting on January 10th, 2017, mobile sites with intrusive popups will appear lower on search engine results. So what does this mean for the future of businesses that utilize popup engagements on their websites? The most important thing to remember is that this new Google…
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Building Intelligent Customer Engagement with bmetric

What’s new at bmetric? Updates, features & future plans Automatically generated call centre queue Want to ensure the fastest call centre response time? This feature utilises an ordinary call-back message, into which visitors input their phone number. The phone numbers are put directly into the call centre queue. We have seen this feature work as fast…
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Electric Utility Company Increases Lead Generation

Gul Strøm is an electric utility company based in Denmark. They specialise in selling cheap electricity with high quality customer service. Gul Strøm wants to make it easier for people to make the switch from their current power supplier. This is why it is so important for their website to lead new visitors in a…
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