A/B testing

The importance of a user-friendly technology

What’s new at bmetric? Updates, features & future plans. A more user-friendly booking flow This feature targets people who have visited a certain page of your site. For example, on a travel website, this feature can be implemented in the booking process. Timers are set at the different stages that visitors progress through while booking…
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A blueprint for effective A/B tests

  How can you adjust your A/B tests so that the insights you gain help you forge a more successful path? Judging what customers want is tricky business. Sure, measurements are important—but sometimes things work for reasons that are less quantifiable, and therefore more difficult to explain. The same is true for failures: You may…
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