Calltracking Technology

A connect the dots of journeys from the website to the call centre, to enhance and optimise customer contact.

Onsite Tracking Number

Enhanced customer expereinces upon arrival.

Our Calltracking technology links instances of offline customer contact to specific locations part of your website.

It connects the dots between the homepage, marketing and inbound phone calls. Building a fuller picture of the customer’s needs and expectations of your call centre operatives.

In-bound Call

Proactive Reporting.

Build comprehensive reports consisting of the online activity linked to your inbound leads. This provides the ability to audit the performance of your online content, and evaluate of the success of your call centre engagements.

Information Transfer

Consistently optimised Customer Experiences.

With bmetric call-tracking, you can provide proactive, efficient, data-driven assistance to customers. Contextual online data is delivered directly to the call centre operative.

Data-driven customer contact will:

  • Deliver customer-centric service like never before.
  • Optimise conversion rates.
  • Provide context and leverage over inbound call distribution.

Data Collation

An integrated, call centre optimisation solution.

The context of every call can be recorded directly into your DMP or CDP. It consists of valuable insights which can be applied to optimise your information architecture or maintain a precise marketing spend.

bmetric’s calltracking technology is built to integrate seamlessly with your current CRM stack; providing data to relate more closely to your sources of inbound calls.

bmetric calltracker is easy to install

It requires only a Javascript to be installed on your website either directly or through a tag manager.

Use a whitelist of phone numbers

The technology automatically swaps the original phone number with a tracking number.

Seamless calltracking

Any visitor calling a tracking number is immediately redirected to the original phone number without ever noticing the difference.

Talk to our
representative →

Mads-Emil H Gellert Larsen
CCO, bmetric

Contact our Calltracking representative to learn how you can optimise your customer contact, led gen and more.