
Connect digital user journeys with inbound phone calls
Attribute calls with marketing campaigns
Data to connect which user journeys results in service calls
bmetric’s Call-tracking solution connects inbound phone calls with website behaviour to report and optimise on marketing performance and website-to-call behaviour.
Our Call-tracking solution automatically identifies phone numbers on your website and replaces them with a dynamic tracking number for each visitor. When the caller dials the tracking number, we route the call to the original number.
The tracking numbers used on your website are dedicated to your organisation and are never used anywhere else

bmetric’s Call-tracking solution connects inbound phone calls with website behaviour to report and optimise on marketing performance and website-to-call behaviour.
Our Call-tracking solution automatically identifies phone numbers on your website and replaces them with a dynamic tracking number for each visitor. When the caller dials the tracking number, we route the call to the original number.

The tracking numbers used on your website are dedicated to your organisation and are never used anywhere else

The data on the behaviour and call is then shared with relevant tracking, CRM & CDP systems such as Google Analytics, Adobe & Salesforce. This allows you to identify how your users behave before and after calling, conversion rate per call, the outcome of each call, call-heavy URLS, and call-heavy marketing sources.
By connecting inbound phone calls with website behaviour, we use Call-tracking solution to help you to design your Contact Strategy, Maximize Sales, or Improve Service Effectiveness.
Contact us today to learn more about how our Call-tracking solution can help you optimise your marketing and improve user journeys.
What is required:
If your aim is to improve sales, check out Maximising Sales. If you aim is service effectiveness & digital transformation check out Service Effectiveness.
- A javascript implemented on your website through your tag-manager.
- We help set up integrations with relevant systems.