CALL-TRACKING

Optimise Marketing and Improve User Journeys with bmetric Call-Tracking

Attain the essential understanding of how your customers interact with your website and how it affects their decision to make a call.

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CUSTOMERS

Connect digital user journeys with inbound phone calls.

Attribute calls with marketing campaigns.

Data to connect which user journeys results in service calls.

User Journeys Visualisation

bmetric’s call-tracking solution connects inbound phone calls with website behaviour to report and optimise on marketing performance and website-to-call behaviour.

Our Call-tracking solution automatically identifies phone numbers on your website and replaces them with a dynamic tracking number for each visitor. When the caller dials the tracking number, we route the call to the original number.

The data on the behaviour and call is then shared with relevant tracking, CRM & CDP systems such as Google Analytics, Adobe & Salesforce.

This allows you to identify how your users behave before and after calling, conversion rate per call, the outcome of each call, call-heavy URLS, and call-heavy marketing sources.

The tracking numbers used on your website are dedicated to your organisation and are never used anywhere else for any other customer

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Solutions

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Contact Option Personalisation

Provide website visitors with personalised contact options in line with company strategy

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Contact Option Performance

Secure reliable data on contact options and lead performance.

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Sales Leads

Maximise lead volume or sales efficiency through inbound or outbound lead gathering

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Email Permissions

Expand your marketing audience by gathering email permissions

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Online Promotions

Increase sales and conversion rate on your e-commerce site by running campaign promotions.

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Survey & Customer Satisfaction

Improve your customer experience and conversion rates by connecting the dots.

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TESTIMONIALS

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Andrea Crippa

Senior Retention Manager at Warner Bros Discovery (EMEA)

bmetric has always helped us deliver the best customer experience and content recommendations to our subscribers. It is not only easy to use but also manages to interact with our CRM systems efficiently, generating insights that help us understand how to improve our D2C strategy.

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Zakarias Balling Eddaif

When working as Operations Manager, Web Assisted Sales & Outbound at YouSee.

Our goal at YouSee is to provide customers with the best user experience. With bmetric, we’re able to maintain the best possible response time to our potential customers and qualify our sales conversations, thereby creating a synergy between the online and offline efforts and the experience of buying our products ultimately resulting in the best availability for our customers.

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Jens Petersen

When working as Head of Online at Tryg Forsikring

At Tryg we have used bmetric for several years. In part to gain insight as to why customers are calling, so we can offer better help, faster; and in part to make sure that our user experience is the best possible across channels, whether you want to buy online or talk to our sales department. bmetric has always delivered swift and high-quality service.

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Rune Grønvaldt Hansen

Director of Online Sales at Telia

Telia wants the best for our customers, and that means striking a perfect balance in the user journey so that visitors are effortlessly able to buy online but also get the help they need in the call-centre – all depending on their personal preference. bmetric has helped us strike that balance. We have always experienced the highest urgency and care for our setup after working with bmetric for many years.

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Paula Borsboom

Customer Journey Owner at Greenchoice

In the collaboration with bmetric, we gained a stronger insight into the customer journey of our website visitors, which allows us to shape our website to their needs and make sure they have the best experience with our services. With bmetric we are able to optimize our contact channel in such a way, that what we can create better digital experiences for our customers, and we can also increase our website performance from a sales perspective.

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Jeffrey van Peer

Online Marketeer at Delta Energie

At Delta Energie we are constantly looking for potential improvements in order to serve our audience in the right way, via the desired contact channel. Since 2020, bmetric has helped us with this, through the successful use of a customer contact strategy and finding the balance between online and offline sales. The pleasant cooperation and the high-quality reporting will undoubtedly result in better digital information, increased self-service actions and new sales also this year.

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