Modelling the CX for Competitive Differentiation

An intelligent, data-led approach to curate effortless customer experiences—for the right customers. This instalment of bmetric Explore introduces, what we have learnt to be, the intelligent approach to leveraging the Customer Experience; to position your brand as the logical first choice against your competitors. In markets occupied by agile competition, where price-comparison sites enable the consumer […]

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With big data comes great responsibility: A guide to getting the most out of your DMP

  Are you getting full power from your Data Management Platform (DMP)? We get the hype because the benefits of using a DMP are clear: you become more relevant for each visitor. Personalisation in display advertising, retargeting, and email nurturing has shown great results. Therefore it is only natural for companies to want to plan […]

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