Modelling the CX for Competitive Differentiation

An intelligent, data-led approach to curate effortless customer experiences—for the right customers. This instalment of bmetric Explore introduces, what we have learnt to be, the intelligent approach to leveraging the Customer Experience; to position your brand as the logical first choice against your competitors. In markets occupied by agile competition, where price-comparison sites enable the consumer […]

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Customer Indecision Part 1: Increasing conversion and enhancing the customer experience when selling a complex product

bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. How do brands maintain the competitive edge when dealing with a complex product and close competitors? Operating in a competitive market is a constant struggle to stay agile and […]

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How Call-Back Solutions Drive Higher Conversion Rates

Købstædernes Forsikring (KF) is a Danish insurance company that was founded in 1761. This makes KF one of the oldest insurance companies in Denmark. The company promises their 80,000 customers that they will be present, committed, and dynamic. CLIENT INFORMATION Industry & Market: Insurance / Denmark Website: www.kfforsikring.dk Any company that has been around as […]

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Television service provider converts 30-50% of leads into sales

  Canal Digital is a major Scandinavian TV and streaming service provider. They aim to provide new and existing customers with the best in bundled satellite-based entertainment. It is important that Canal Digital meet visitors where they are at in the consumer process, in order to generate online leads and secure offline sales. bmetric delivered Canal […]

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8 Ways Micro-Moments Impacted Customer Behaviour

Companies are making it easier and easier to get information into the hands of consumers when they need it, and are taking advantage of the micro-moments; the on-the-go, got-to-have-it-now moments throughout the day that shape our decisions as consumers. These micro-moments, which were first introduced by Google, are game-changers in world of travel. So what […]

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Second screen – Engage TV viewers on your Website

Our behaviour while watching TV is constantly changing. [bctt tweet=”It’s no big news that these days smartphones/tablets are the essential companion while watching TV”]People actually tend to use second screen to search for info about what they’re watching (most of the times) – commercials included. Why do I point out commercials? Because we see this […]

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