bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. How do brands maintain the competitive edge when dealing with a complex product and close competitors? Operating in a competitive market is a constant struggle to stay agile and […]
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Unspoken Insights: Unite website & contact centre to hear what isn’t said
bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. “The most important thing in communication is hearing what isn’t said.” This quote, by Peter F. Drucker – Management Consultant and well-renowned ‘business thinker’– is often cited to […]
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How to convert digital readers into paying subscribers
Is it boom or doom in the news business? For publishers, it’s essential to convert digital readers into paying subscribers as news outlets can’t live off print anymore. Thus, it’s crucial to move from subscribers on print to digital if not ad-paid, but content-paid. But not all is lost as the good news for digital […]
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Make Website & Call-Centre Play Nice
The path to purchase is far more complex than ever before. Especially when two departments share the same goal – ie. to make a sale or provide customer service. Websites are the storefront of modern commercial companies, built to handle everything from sales to service; the call-centre is supposed to enhance that experience, because of […]
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Real-Time Unique Offers
New feature: Real-Time Unique Offers It is important for brands to always improve their online customer engagement and omnichannel experience. As 21st-century customers are accustomed to doing a lot of research online to know if they are getting the best deal and service. With bmetric’s new feature, launching this October, you can begin targeting your […]
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Navigating The Newspaper Reader To A Paid Subscriber
The relation to a certain news outlet heavily affects people’s likelihood of subscribing. There is a big difference between having come across one topic of interest (or article), to see the need to pay a given source for providing continuous news. Christoffer Knudsen, Head of Customer Services at bmetric, gave us further insights […]
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