An intelligent, data-led approach to curate effortless customer experiences—for the right customers. This instalment of bmetric Explore introduces, what we have learnt to be, the intelligent approach to leveraging the Customer Experience; to position your brand as the logical first choice against your competitors. In markets occupied by agile competition, where price-comparison sites enable the consumer […]
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Reducing effort in the customer experience: UX is fundamental
bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. The User Experience is a foundation of great Customer Experiences, in both selling and service. There is a tendency, in eCommerce and Contact Centre optimisation, to implement the new, […]
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Defining the Commercial Spectrum: Increasing sales and conversions with positive customer experiences
bmetric Visualised is a series of presentations, including the latest diagrams, infographics and data-visualisations from our work here at bmetric. In this first post, we’re introducing what we have termed ‘The Commercial Spectrum’. Click to read bmetric Visualised: The Commercial Spectrum There is no ‘one-size-fits-all’ customer journey. A percentage of leads will be lost due […]
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Customer Indecision Part 1: Increasing conversion and enhancing the customer experience when selling a complex product
bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. How do brands maintain the competitive edge when dealing with a complex product and close competitors? Operating in a competitive market is a constant struggle to stay agile and […]
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Unspoken Insights: Unite website & contact centre to hear what isn’t said
bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. “The most important thing in communication is hearing what isn’t said.” This quote, by Peter F. Drucker – Management Consultant and well-renowned ‘business thinker’– is often cited to […]
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How to convert digital readers into paying subscribers
Is it boom or doom in the news business? For publishers, it’s essential to convert digital readers into paying subscribers as news outlets can’t live off print anymore. Thus, it’s crucial to move from subscribers on print to digital if not ad-paid, but content-paid. But not all is lost as the good news for digital […]
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