I’m afraid I can’t let you buy that, Dave.

Is a chatbot taking your online leads for a ride? A carefully-planted decision tree will put a stop to that. It’s time to check in with your bots. If customers appear to be flocking to your chatbot, you may want to look into what’s happening once they’re there. Your chatbot may be taking you and […]

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Some high-value customers want to talk to you, but not right now.

With Intelligent Engagement, that’s actually a good thing. This is the joy of callbacks—in 4 steps. Nudging all of your online visitors to “CALL NOW” is turning some of your leads cold. Let’s start on the right foot with the right customers: Avoid closed call centres, Cut excessive queuing, and turn inbound calls into data-led […]

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Engagements that convert—with three easy pieces.

  There’s no shortage of tools to engage customers through the website. But without the ability to selectively execute finely-tuned engagements, you’re likely to do more harm than good.   At bmetric, we’ve defined three elements to consider when you’re looking to boost sales and optimise service, through your online and offline channels.   The […]

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Your cookies are going stale. What’s next for data-led sales and engagement? — Janus Lindau

Is it time to rethink the true potential of the data you already own? Janus is CPO and a founder of bmetric. Privacy and personalisation—are the two becoming mutually exclusive? Privacy laws and the new prevalence of anti-tracking features, in browsers and mobile devices, are presenting obstacles for data-led business and marketers alike.     […]

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Reducing effort in the customer experience: UX is fundamental

bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. The User Experience is a foundation of great Customer Experiences, in both selling and service. There is a tendency, in eCommerce and Contact Centre optimisation, to implement the new, […]

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