Modelling the CX for Competitive Differentiation

An intelligent, data-led approach to curate effortless customer experiences—for the right customers. This instalment of bmetric Explore introduces, what we have learnt to be, the intelligent approach to leveraging the Customer Experience; to position your brand as the logical first choice against your competitors. In markets occupied by agile competition, where price-comparison sites enable the consumer […]

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Defining the Commercial Spectrum: Increasing sales and conversions with positive customer experiences

  bmetric Visualised is a series of presentations, including the latest diagrams, infographics and data-visualisations from our work here at bmetric. In this first post, we’re introducing what we have termed ‘The Commercial Spectrum’. Click to read bmetric Visualised: The Commercial Spectrum There is no ‘one-size-fits-all’ customer journey. A percentage of leads will be lost due […]

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Customer Indecision Part 1: Increasing conversion and enhancing the customer experience when selling a complex product

bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. How do brands maintain the competitive edge when dealing with a complex product and close competitors? Operating in a competitive market is a constant struggle to stay agile and […]

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Make Website & Call-Centre Play Nice

The path to purchase is far more complex than ever before. Especially when two departments share the same goal – ie. to make a sale or provide customer service. Websites are the storefront of modern commercial companies, built to handle everything from sales to service; the call-centre is supposed to enhance that experience, because of […]

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Striving to Shape Onsite Behaviour in New Ways

What’s new at bmetric? We’re creating new ways to shape onsite customer behaviour! OFFERS BACKED WITH PERSONALIZED CUSTOMER SERVICE “We have a client who is targeting visitors who have shown interest in several products within the same category – like ovens, refrigerators and washing machines within the ‘Big House Appliances’ category. After looking at 2 […]

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B2B Lead Generation: Quality & Quantity Go Hand In Hand

When it comes to lead generation on your B2B company’s website, your company is not only looking for quality, but quantity as well. Quality and quantity go hand in hand when it comes to B2B lead generation. According to a study by Ascend2, 70% of B2B marketers cite improving the quality of leads at the […]

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