I’m afraid I can’t let you buy that, Dave.

Is a chatbot taking your online leads for a ride? A carefully-planted decision tree will put a stop to that. It’s time to check in with your bots. If customers appear to be flocking to your chatbot, you may want to look into what’s happening once they’re there. Your chatbot may be taking you and […]

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Some high-value customers want to talk to you, but not right now.

With Intelligent Engagement, that’s actually a good thing. This is the joy of callbacks—in 4 steps. Nudging all of your online visitors to “CALL NOW” is turning some of your leads cold. Let’s start on the right foot with the right customers: Avoid closed call centres, Cut excessive queuing, and turn inbound calls into data-led […]

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Modelling the CX for Competitive Differentiation

An intelligent, data-led approach to curate effortless customer experiences—for the right customers. This instalment of bmetric Explore introduces, what we have learnt to be, the intelligent approach to leveraging the Customer Experience; to position your brand as the logical first choice against your competitors. In markets occupied by agile competition, where price-comparison sites enable the consumer […]

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Reducing effort in the customer experience: UX is fundamental

bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. The User Experience is a foundation of great Customer Experiences, in both selling and service. There is a tendency, in eCommerce and Contact Centre optimisation, to implement the new, […]

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Striving to Shape Onsite Behaviour in New Ways

What’s new at bmetric? We’re creating new ways to shape onsite customer behaviour! OFFERS BACKED WITH PERSONALIZED CUSTOMER SERVICE “We have a client who is targeting visitors who have shown interest in several products within the same category – like ovens, refrigerators and washing machines within the ‘Big House Appliances’ category. After looking at 2 […]

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B2B Lead Generation: Quality & Quantity Go Hand In Hand

When it comes to lead generation on your B2B company’s website, your company is not only looking for quality, but quantity as well. Quality and quantity go hand in hand when it comes to B2B lead generation. According to a study by Ascend2, 70% of B2B marketers cite improving the quality of leads at the […]

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