Modelling the CX for Competitive Differentiation

An intelligent, data-led approach to curate effortless customer experiences—for the right customers. This instalment of bmetric Explore introduces, what we have learnt to be, the intelligent approach to leveraging the Customer Experience; to position your brand as the logical first choice against your competitors. In markets occupied by agile competition, where price-comparison sites enable the consumer […]

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Reducing effort in the customer experience: UX is fundamental

bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. The User Experience is a foundation of great Customer Experiences, in both selling and service. There is a tendency, in eCommerce and Contact Centre optimisation, to implement the new, […]

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Striving to Shape Onsite Behaviour in New Ways

What’s new at bmetric? We’re creating new ways to shape onsite customer behaviour! OFFERS BACKED WITH PERSONALIZED CUSTOMER SERVICE “We have a client who is targeting visitors who have shown interest in several products within the same category – like ovens, refrigerators and washing machines within the ‘Big House Appliances’ category. After looking at 2 […]

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B2B Lead Generation: Quality & Quantity Go Hand In Hand

When it comes to lead generation on your B2B company’s website, your company is not only looking for quality, but quantity as well. Quality and quantity go hand in hand when it comes to B2B lead generation. According to a study by Ascend2, 70% of B2B marketers cite improving the quality of leads at the […]

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New Technologies Encouraging a Fresh Take on Digital Marketing Budgets

It’s no secret that the world of technology and eCommerce is forever changing! Stay up to speed on how new technology can impact your business and its digital marketing budget. Check out bmetric’s SlideShare presentation to learn more about how new conversion rate optimization technologies may be able add value to your business. Still not […]

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Traffic & CRO: Driving Traffic that Generates Conversions

Traffic & CRO: Driving Traffic that Generates Conversions There are so many things happening in the world of marketing – especially when it comes to eCommerce, online shopping, or simply lead generation. From a marketing standpoint, it is often believed that a website should merely be a point of attraction; you will do everything in […]

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