How Call-Back Solutions Drive Higher Conversion Rates

Købstædernes Forsikring (KF) is a Danish insurance company that was founded in 1761. This makes KF one of the oldest insurance companies in Denmark. The company promises their 80,000 customers that they will be present, committed, and dynamic. CLIENT INFORMATION Industry & Market: Insurance / Denmark Website: www.kfforsikring.dk Any company that has been around as […]

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What McDonald’s can teach us about upselling online

“Would you like fries with that?” the McDonald’s employee asks as you complete your Big Mac purchase. But this is not just a friendly reminder. This iconic question is an example of upselling: an intelligent technique for increasing sales on all channels. In our example, McDonald’s uses the purchase of a relatively cheap Big Mac […]

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Relevance & Timing: The Missing Links to a Higher Conversion Rate

Every month the marketing department sits down with the customer success team to talk about our latest updates, features & future plans at bmetric. This month we are focusing on relevance & timing. Why? Because it is the most effective way to get conversions online. Companies need to understand that a successful CRO depends on […]

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Do pop-up’s still work? Here is what you need to know

Overlays can be extremely effective when implemented appropriately. Relevant pop-up’s shown to the right visitor at the right time produce results. One survey found that: [tweetthis]70% of Internet users are annoyed by irrelevant pop-up ads.[/tweetthis] This is key to understand. Users are annoyed because these ads are intrusive and irrelevant. Tech giant Google has gone […]

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Understand the value of customer service for an increased conversion rate

According to Forrester Consulting research: [tweetthis display_mode=”box” remove_twitter_handles=”true”]74% of enterprises see greatest buyer dropout in the pre-purchase stages where customer service is least involved[/tweetthis] What does that tell us? That it is extremely important for companies to understand the factors that drive customer behaviour on all channels. We at bmetric believe in the true value of […]

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Television service provider converts 30-50% of leads into sales

  Canal Digital is a major Scandinavian TV and streaming service provider. They aim to provide new and existing customers with the best in bundled satellite-based entertainment. It is important that Canal Digital meet visitors where they are at in the consumer process, in order to generate online leads and secure offline sales. bmetric delivered Canal […]

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