bmetric raises new capital and brings experienced profiles to the board

The SaaS company, bmetric, is excited to have raised new capital from a number of seasoned investors and the Danish Growth Fund. The Board of Directors has also shifted and an experienced telco profile has taken over as Chairman. The addition is part of strengthening growth and scaling in the telco, insurance and energy industries. The ambition is to become the cornerstone of large consumer-strong brands that are in full swing with the digital transformation. Here, bmetric builds the bridge internally between sales, marketing and call centers.
The gazelle company, bmetric, has raised DKK 4.5 million. The investment round is led by the experienced business angel, author and board member Jesper Drescher and former Deputy CEO of TDC Group Kathrine Stampe Andersen who is now a business angel and board member. The investment round also involves Runar Standal, Managing Partner in North Consulting, and Lasse Loftin Rasmussen, Managing Director of the global digital agency Dept. The Danish Growth Fund is also involved.
Jesper Drescher and Kathrine Stampe Andersen have joined the Board of Directors, where Kathrine Stampe Andersen has been appointed new Chairman of the Board. She is taking over the chairmanship from Morten Hother Sørensen.

Mads-Emil Holmer Gellert Larsen, bmetric CEO & Co-Founder says:
“It’s a fantastic day today – that we have just landed this capital round makes me proud. Not least that we have been able to recruit this group of people in the midst of a global pandemic, which we have also had to steer through. This is the result of the fact that we have built up a really good team and a strong position in the market,” says Mads-Emil H.G. Larsen and continues: “We have put ourselves in a unique position where we help large B2C companies connect e-commerce and call centers in a true omnichannel collaboration. Classically, the two organizations have difficulty building bridges internally, and we deliver on that. We cross marketing, sales and call centers. Now we need to take bmetric to the next level. It requires fresh capital, experienced profiles and a strong team. It’s all in place now, and I’m both very proud and happy today.”
Kathrine Stampe Andersen, new Chairman of the Board, adds:
“The entire investor circle is really looking forward to becoming part of the team. bmetric is tapping right into a digital agenda of B2C groups, where they are in the process of transforming call centers, sales and marketing organizations all at once. In a data-driven world, bmetric is the piece that makes the gears work together and greatly improves sales and service numbers.” She continues, “We can see that once a bmetric solution ‘lives’ in the stomach of the group, something valuable happens internally. With my background in telco and subscription-based business, I and the entire investor circle look forward to supporting bmetric in the continued journey.”

About bmetric:
• Gazelle business 2020, profitable and growing the last 5 years
• Customers in 7 countries
• Major international brands as customers (e.g. Nuuday, Telia, Tryg, NN-insurance, Discovery+, etc.)
• Product suite with 5 modules, each of which helps to connect the website and contact center

Board of Directors, 2021:
• Kathrine Stampe Andersen (Chairman)
• Søren Jessen Nielsen
• Jesper Drescher
• Thomas Wind Bøglund
• Janus Lindau

Mads-Emil Gellert Larsen, CEO: Mobile: +45 61 30 35 61 / Mail:
Kathrine Stampe Andersen, Chairman of the Board & Investor: Mobile: +45 30 25 95 23 / Mail:

Original source in Danish:

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