Blog

Your cookies are going stale. What’s next for data-led sales and engagement? — Janus Lindau

Is it time to rethink the true potential of the data you already own? Janus is CPO and a founder of bmetric. Privacy and personalisation—are the two becoming mutually exclusive? Privacy laws and the new prevalence of anti-tracking features, in browsers and mobile devices, are presenting obstacles for data-led business and marketers alike.     […]

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Contact Center Project of the Year

To bring an end to a brilliant year for bmetric, we entered into the Telecom Inspirience Awards and brought home the gold. Onsite Channel Management is now an award-winning technology, winning Best Contact Center Project at the Telecom Inspirience Awards 2018. Here is what the judges had to say about the Telia business case we […]

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Modelling the CX for Competitive Differentiation

An intelligent, data-led approach to curate effortless customer experiences—for the right customers. This instalment of bmetric Explore introduces, what we have learnt to be, the intelligent approach to leveraging the Customer Experience; to position your brand as the logical first choice against your competitors. In markets occupied by agile competition, where price-comparison sites enable the consumer […]

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Reducing effort in the customer experience: UX is fundamental

bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. The User Experience is a foundation of great Customer Experiences, in both selling and service. There is a tendency, in eCommerce and Contact Centre optimisation, to implement the new, […]

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Defining the Commercial Spectrum: Increasing sales and conversions with positive customer experiences

  bmetric Visualised is a series of presentations, including the latest diagrams, infographics and data-visualisations from our work here at bmetric. In this first post, we’re introducing what we have termed ‘The Commercial Spectrum’. Click to read bmetric Visualised: The Commercial Spectrum There is no ‘one-size-fits-all’ customer journey. A percentage of leads will be lost due […]

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