Navigating The Newspaper Reader To A Paid Subscriber

The relation to a certain news outlet heavily affects people’s likelihood of subscribing. There is a big difference between having come across one topic of interest (or article), to see the need to pay a given source for providing continuous news.     Christoffer Knudsen, Head of Customer Services at bmetric, gave us further insights…
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Creating quality leads for publishers with intelligent engagements

Industry: Newspaper Website: Information.dk Market: Denmark Information is a danish daily newspaper founded in 1945. But as more people consume news online instead of print, Information decided 3 years ago to offer both a digital & print solution for their readers. Now about 29% of their readers are using a digital solution to access Information’s…
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Achieve a 23% increase in sales by only engaging with 2% of your visitors

Online engagements continue to be one of the most effective and proven ways to generate leads, collect email permissions and nudge visitors towards a sale. This is why world leading companies are focusing on online engagement more than ever before. But many companies face challenges on implementation. Rather than adding value, pop-ups, slide-ins and engagements…
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When investing in new software, avoid encumbrance

Using the right kind of software for your organisation has become a vital part of any modern business. Because it can mean a smooth operation, reduced expenses and an increased profit. Each piece of software opens up a new “niche” that if operated correctly adds value and not an encumbrance. In one of our latest post,…
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With big data comes great responsibility: A guide to getting the most out of your DMP

  Are you getting full power from your Data Management Platform (DMP)? We get the hype because the benefits of using a DMP are clear: you become more relevant for each visitor. Personalisation in display advertising, retargeting, and email nurturing has shown great results. Therefore it is only natural for companies to want to plan…
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How Call-Back Solutions Drive Higher Conversion Rates

Købstædernes Forsikring (KF) is a Danish insurance company that was founded in 1761. This makes KF one of the oldest insurance companies in Denmark. The company promises their 80,000 customers that they will be present, committed, and dynamic. CLIENT INFORMATION Industry & Market: Insurance / Denmark Website: www.kfforsikring.dk Any company that has been around as…
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