In this specific example the engagement type used is a call-in/call-back or chat to offer the best help possible.
These visitors often have an offline purchase preference and are most easily identified by not following the planned online path to purchase.
Data points indicating this behaviour are: types of pages visited, time on the site, time on specific pages & similar. These visitors can be both in a research or purchase mode.
Don’t lose customers who actually wanted to buy
This example shows a personalised offer, but it can also be an offer of help. As these visitors show heavy intent to purchase, but do not complete the journey. Don’t let this customer slip away.
It’s important to identify through data signals why the visitor is not completing the journey. By doing so you make sure that the engagement mitigates any latent concern the customer might have.
A personalised offer to purchase
This example makes visitors aware of offers adapted to their needs and preferences. Nudge visitors to purchase who consume your content or research your products.
Present them with offers that are relevant to the type of page they are visiting, topic they are reading about & similar. As they might be in a research or purchase mode.
Intelligent engagement
Segmenting visitors based on online behaviour
Our technology analyses and gathers valuable information about your visitor behaviour. We can also extract data and integrate with your existing DMP- or marketing cloud systems.
By doing so we can create and target visitor segments and specific customer personas.
Intelligent engagement
We specialise towards real-time triggers based on the segments created and detailed above.
A user journey is then built where our technology and service identifies exactly when an intelligent engagement is needed in order to motivate action, which channel should be provided and with what message and design.
Data transparency and performance overview
We combine and provide you with data on the performance of all bmetric campaigns and segments, running on your website, from first visit to last touch.
Make them aware of offers adapted to their needs and preferences.
That allows an easy, realtime, overview of performance and value of bmetric. All data-points are available, there are no black-boxes and you will also be able to receive a monthly report from bmetric evaluating performance, suggesting possible enhancements to the setup.
bmetric's strategy is to work with and alongside organisations to identify customer behaviour, define key engagement points and target business areas where benefit and value can be delivered.
Implementation
Based on our findings we will recommend a course of action and a setup that will help you achieve your company goals. We take a hands on approach to assure everything is fully implemented; all the way from data gathering to actual engagements and visualisation. All of this requires none of your IT resources and can be accomplished through an easy installation process.
Innovation
When the implementation is completed, we will continuously optimise your engagements and interactions to deliver maximum value - all while enhancing the customer experience.
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