Intelligent Engagement How Not To Interrupt The User Journey
Should I engage a visitor?
Depending on the desired outcome of the engagement there are three primary reasons to engage a visitor. The first, to secure a conversion that otherwise would have been lost. A second, when an upsell is possible. The third, to steer the customer journey.
With bmetric we have the technology and fully managed service to help you make the right choice, increase conversion and improve the customer journey.
Which channel will secure a conversion?
Many commercial websites are designed solely with an online purchase preference in mind and this is impacting sales potential. The reality is that there is still a large segment of visitors who have an offline purchase preference.
Depending on the preference, it is important to select the right channel for the right situation.
This could be an offer of phone support, an email permission request or an online offer promotion.
What message motivates action?
It is proven that directing targeted messages to specific visitors can deliver far greater results. Generic messages can often do more harm than good. Most companies are familiar with using split tests in order to ensure an: appealing message, effective marketing campaign or performant website.
Testing could support A, B, and C style message types being presented to visitors based on these constant iterations. When all aspects can be measured this ensures the continual ability to deliver better results and provide visitors with what they need to become customers.
Constant iteration that brings value - Feedback loop
We recommend taking what you have learned from answering these three questions and putting it into a feedback loop. This way you can constantly iterate in order to find the most effective user journeys, channels and messages that resolve in an actual conversion, not just a lead.
By applying this knowledge, you will be able to: engage the right visitor, with the right message, at the right time.
Travel ebook The Ultimate Guide For Travel Agencies
How to Increase your conversion rates
Read on to discover:
- Travel Companies challenges in 2016
- What areas Travel Websites have to improve
- What channels Travel Agencies need to focus on
Competition amongst travel companies online is hotter than ever. There are so many trends out there to tackle. The big question is: how to sell more online & how digital communications can help your brand to win and retain new customers.
This ebook has made life for travel agencies easier and will tell your brand exactly what you should do for increasing your conversions.
Customers have an increased desire to seek more information themselves, combined with a strong expectation for a good personal purchasing experience. At bmetric we have a partner, who understands our business.
Signe Bonde Poulsen Marketing Manager for Vitus Rejser
Our platform positively impacts metrics that matter
Stop cart abandonment
67% of shopping carts are abandoned online. Re-engage your potential customers using personalised promotions or offers.
Capture new visitors
Email marketing is a great way to drive conversions for early stage buyers. Get their permission and use newsletters to make them customers.
Engage campaign leads
Engage campaign leads that didn't previously convert by adapting their online behaviour.
Target visitors from TV
Our advanced segmentation allows us to direct TV commercial viewers to relevant pages and offers.
Convert visitors in doubt
Advice from an expert - directly from the right department - increases conversion from visitors who are unable or don't want to complete the purchase online.
Define your own segments
Create any ad, gather email permissions or gather leads across channels, and target them at your specific segments benefiting your site.
A platform and company you'll love working with
We are online specialists
We regard ourselves as contemporary online specialists who use the most up to date technology. Our expertise will help optimise your website and increase conversions. Using onsite engagement data and our insights will see your business thrive.
We are omnichannel experts
Your business's insights and technologies shouldn't be confined to a desktop. As experts, we prioritise cross-channel optimisation. By continuously developing our technology and omnichannel solutions we maximise results.
Providing continuous optimisation
Gathering data and tracking engagement performance allows us to deliver a relevant, optimised solution.
It's based on data
The performance of every interaction is tracked. We use data to make informed decisions and to evaluate the performance of engagements.
Cutting edge technology
We employ cutting edge technology that is continuously being optimised for our customers' success. Our platform consists of three modules, each designed to maximise high quality customer engagement.
We work with integrity
Working with bmetric isn't just about the technology - it's about people. Our team works with integrity and strives to deliver the highest quality customer service.