Adapting to the rapidly changing world of Insurance

Website visitors are different, treat them accordingly with bmetric


Intelligent Engagement How Not To Interrupt The User Journey

Should I engage a visitor?

Depending on the desired outcome of the engagement there are three primary reasons to engage a visitor. The first, to secure a conversion that otherwise would have been lost. A second, when an upsell is possible. The third, to steer the customer journey.

With bmetric we have the technology and fully managed service to help you make the right choice, increase conversion and improve the customer journey.

Which channel will secure a conversion?

Many commercial websites are designed solely with an online purchase preference in mind and this is impacting sales potential. The reality is that there is still a large segment of visitors who have an offline purchase preference.

Depending on the preference, it is important to select the right channel for the right situation.

This could be an offer of phone support, an email permission request or an online offer promotion.

What message motivates action?

It is proven that directing targeted messages to specific visitors can deliver far greater results. Generic messages can often do more harm than good. Most companies are familiar with using split tests in order to ensure an: appealing message, effective marketing campaign or performant website.

Testing could support A, B, and C style message types being presented to visitors based on these constant iterations. When all aspects can be measured this ensures the continual ability to deliver better results and provide visitors with what they need to become customers.

Constant iteration that brings value - Feedback loop

We recommend taking what you have learned from answering these three questions and putting it into a feedback loop. This way you can constantly iterate in order to find the most effective user journeys, channels and messages that resolve in an actual conversion, not just a lead.

By applying this knowledge, you will be able to: engage the right visitor, with the right message, at the right time.

2017 Insurance & Beyond How to build customer’s trust in the digital world

Trust is of utmost importance in the rapidly changing insurance world.

The entire insurance industry is founded on trust. But gone are the good old days when a trusted insurance agent showed up at your parents’ house and sat down at mum’s kitchen table to discuss your family’s insurance needs. Insurance is now mostly sold online: an increasingly automated and impersonal form of self-service.

But the industrialisation and increased the professionalism of the industry has lead to greater distance and lack of personal knowledge between the insurer and insured, which has lead to a lack of trust. So the question is: How can insurers take advantage of the changing consumer behaviour and technology in order to restore trust?

Our team has joined forces with industry experts – Michael Herold Eschenburg and Susanne Møllegaard – to answer some of the insurance industry’s most complex questions.

In this ebook you will find:

  • Conflict issues that exist between insurers and customers
  • Our look into the future of insurance sales with expert advice
  • How these predictions are the beginning of restoring trust

As a customer-owned company, we have a strong focus on revitalizing the old original virtues of insurance. We have a strong intention of rebuilding trust and changing the way we build products. We want our customers to feel our trust and to feel sure, that they will get the help they need, when in need. But it’s an ongoing task to reach that goal.

Michael Herold Eschenburg Digital Transformation Manager at Købstædernes Forsikring

Our platform positively impacts metrics that matter

Stop cart abandonment

67% of shopping carts are abandoned online. Re-engage your potential customers using personalised promotions or offers.

Capture new visitors

Email marketing is a great way to drive conversions for early stage buyers. Get their permission and use newsletters to make them customers.

Engage campaign leads

Engage campaign leads that didn't previously convert by adapting their online behaviour.

Target visitors from TV

Our advanced segmentation allows us to direct TV commercial viewers to relevant pages and offers.

Convert visitors in doubt

Advice from an expert - directly from the right department - increases conversion from visitors who are unable or don't want to complete the purchase online.

Define your own segments

Create any ad, gather email permissions or gather leads across channels, and target them at your specific segments benefiting your site.

A platform and company you'll love working with

We are online specialists

We regard ourselves as contemporary online specialists who use the most up to date technology. Our expertise will help optimise your website and increase conversions. Using onsite engagement data and our insights will see your business thrive.

We are omnichannel experts

Your business's insights and technologies shouldn't be confined to a desktop. As experts, we prioritise cross-channel optimisation. By continuously developing our technology and omnichannel solutions we maximise results.

Providing continuous optimisation

Gathering data and tracking engagement performance allows us to deliver a relevant, optimised solution.

It's based on data

The performance of every interaction is tracked. We use data to make informed decisions and to evaluate the performance of engagements.

Cutting edge technology

We employ cutting edge technology that is continuously being optimised for our customers' success. Our platform consists of three modules, each designed to maximise high quality customer engagement.

We work with integrity

Working with bmetric isn't just about the technology - it's about people. Our team works with integrity and strives to deliver the highest quality customer service.