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How to convert digital readers into paying subscribers

Is it boom or doom in the news business? For publishers, it’s essential to convert digital readers into paying subscribers as news outlets can’t live off print anymore. Thus, it’s crucial to move from subscribers on print to digital if not ad-paid, but content-paid. But not all is lost as the good news for digital […]

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Make Website & Call-Centre Play Nice

The path to purchase is far more complex than ever before. Especially when two departments share the same goal – ie. to make a sale or provide customer service. Websites are the storefront of modern commercial companies, built to handle everything from sales to service; the call-centre is supposed to enhance that experience, because of […]

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Real-Time Unique Offers

New feature: Real-Time Unique Offers It is important for brands to always improve their online customer engagement and omnichannel experience. As 21st-century customers are accustomed to doing a lot of research online to know if they are getting the best deal and service. With bmetric’s new feature, launching this October, you can begin targeting your […]

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Navigating The Newspaper Reader To A Paid Subscriber

The relation to a certain news outlet heavily affects people’s likelihood of subscribing. There is a big difference between having come across one topic of interest (or article), to see the need to pay a given source for providing continuous news.     Christoffer Knudsen, Head of Customer Services at bmetric, gave us further insights […]

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Creating quality leads for publishers with intelligent engagements

Industry: Newspaper Website: Information.dk Market: Denmark Information is a danish daily newspaper founded in 1945. But as more people consume news online instead of print, Information decided 3 years ago to offer both a digital & print solution for their readers. Now about 29% of their readers are using a digital solution to access Information’s […]

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Achieve a 23% increase in sales by only engaging with 2% of your visitors

Online engagements continue to be one of the most effective and proven ways to generate leads, collect email permissions and nudge visitors towards a sale. This is why world leading companies are focusing on online engagement more than ever before. But many companies face challenges on implementation. Rather than adding value, pop-ups, slide-ins and engagements […]

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