micro-moments

8 Ways Micro-Moments Impacted Customer Behaviour

Companies are making it easier and easier to get information into the hands of consumers when they need it, and are taking advantage of the micro-moments; the on-the-go, got-to-have-it-now moments throughout the day that shape our decisions as consumers. These micro-moments, which were first introduced by Google, are game-changers in world of travel. So what…
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Second screen – Engage TV viewers on your Website

Our behaviour while watching TV is constantly changing. [bctt tweet=”It’s no big news that these days smartphones/tablets are the essential companion while watching TV”]People actually tend to use second screen to search for info about what they’re watching (most of the times) – commercials included. Why do I point out commercials? Because we see this…
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