Defining the Commercial Spectrum: Increasing sales and conversions with positive customer experiences

  bmetric Visualised is a series of presentations, including the latest diagrams, infographics and data-visualisations from our work here at bmetric. In this first post, we’re introducing what we have termed ‘The Commercial Spectrum’. Click to read bmetric Visualised: The Commercial Spectrum There is no ‘one-size-fits-all’ customer journey. A percentage of leads will be lost due […]

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How to convert digital readers into paying subscribers

Is it boom or doom in the news business? For publishers, it’s essential to convert digital readers into paying subscribers as news outlets can’t live off print anymore. Thus, it’s crucial to move from subscribers on print to digital if not ad-paid, but content-paid. But not all is lost as the good news for digital […]

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Traffic & CRO: Driving Traffic that Generates Conversions

Traffic & CRO: Driving Traffic that Generates Conversions There are so many things happening in the world of marketing – especially when it comes to eCommerce, online shopping, or simply lead generation. From a marketing standpoint, it is often believed that a website should merely be a point of attraction; you will do everything in […]

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Re-Think, Don’t Re-Start: You don’t need a new website to increase conversion

Be sure to check out our latest Ebook release – all about how to increase conversion rates using tips from industry experts. Matthias Bettag, Martin Wilson, Janus Lindau, and Sanne Dollerup weigh in on changes that can be made to your website to help increase online sales. Download the Ebook to learn about actionable ways […]

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The Ultimate Guide For Travel Agencies – How to Increase your conversion rates

Did you know that 45% of total sales in travel come from online booking? The way people book travel is changing. Download the ebook below to discover: Travel Companies challenges in 2016 What areas Travel Websites have to improve What channels Travel Agencies need to focus on I would like this free ebook Competition amongst […]

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