Customer Service

Make Website & Call-Centre Play Nice

The path to purchase is far more complex than ever before. Especially when two departments share the same goal – ie. to make a sale or provide customer service. Websites are the storefront of modern commercial companies, built to handle everything from sales to service; the call-centre is supposed to enhance that experience, because of…
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Do pop-up’s still work? Here is what you need to know

Overlays can be extremely effective when implemented appropriately. Relevant pop-up’s shown to the right visitor at the right time produce results. One survey found that: [tweetthis]70% of Internet users are annoyed by irrelevant pop-up ads.[/tweetthis] This is key to understand. Users are annoyed because these ads are intrusive and irrelevant. Tech giant Google has gone…
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Understand the value of customer service for an increased conversion rate

According to Forrester Consulting research: [tweetthis display_mode=”box” remove_twitter_handles=”true”]74% of enterprises see greatest buyer dropout in the pre-purchase stages where customer service is least involved[/tweetthis] What does that tell us? That it is extremely important for companies to understand the factors that drive customer behaviour on all channels. We at bmetric believe in the true value of…
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