Conversion Rate

Customer Indecision Part 1: Increasing conversion and enhancing the customer experience when selling complex product

bmetric Explore is a series of posts, each written to explore various industry-specific topics in relation to the customer journey, online engagement, and the contact centre. How do brands maintain the competitive edge when dealing with a complex product and close competitors? Operating in a competitive market is a constant struggle to stay agile and…
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Creating quality leads for publishers with intelligent engagements

Industry: Newspaper Website: Information.dk Market: Denmark Information is a danish daily newspaper founded in 1945. But as more people consume news online instead of print, Information decided 3 years ago to offer both a digital & print solution for their readers. Now about 29% of their readers are using a digital solution to access Information’s…
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Achieve a 23% increase in sales by only engaging with 2% of your visitors

Online engagements continue to be one of the most effective and proven ways to generate leads, collect email permissions and nudge visitors towards a sale. This is why world leading companies are focusing on online engagement more than ever before. But many companies face challenges on implementation. Rather than adding value, pop-ups, slide-ins and engagements…
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How Call-Back Solutions Drive Higher Conversion Rates

Købstædernes Forsikring (KF) is a Danish insurance company that was founded in 1761. This makes KF one of the oldest insurance companies in Denmark. The company promises their 80,000 customers that they will be present, committed, and dynamic. CLIENT INFORMATION Industry & Market: Insurance / Denmark Website: www.kfforsikring.dk Any company that has been around as…
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What McDonald’s can teach us about upselling online

“Would you like fries with that?” the McDonald’s employee asks as you complete your Big Mac purchase. But this is not just a friendly reminder. This iconic question is an example of upselling: an intelligent technique for increasing sales on all channels. In our example, McDonald’s uses the purchase of a relatively cheap Big Mac…
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Relevance & Timing: The Missing Links to a Higher Conversion Rate

Every month the marketing department sits down with the customer success team to talk about our latest updates, features & future plans at bmetric. This month we are focusing on relevance & timing. Why? Because it is the most effective way to get conversions online. Companies need to understand that a successful CRO depends on…
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