Author: Mads-Emil H. Gellert Larsen

Make Website & Call-Centre Play Nice

The path to purchase is far more complex than ever before. Especially when two departments share the same goal – ie. to make a sale or provide customer service. Websites are the storefront of modern commercial companies, built to handle everything from sales to service; the call-centre is supposed to enhance that experience, because of…
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When investing in new software, avoid encumbrance

Using the right kind of software for your organisation has become a vital part of any modern business. Because it can mean a smooth operation, reduced expenses and an increased profit. Each piece of software opens up a new “niche” that if operated correctly adds value and not an encumbrance. In one of our latest post,…
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How to Fight Cart Abandonment

Online companies are reporting an average cart abandonment rate of 68%, and for the most part, webshop owners are simply accepting this trend, as opposed to trying to discover why it’s happening, or how to solve the problem. It’s difficult to imagine that being the case, if more than two thirds of customers at the…
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Power-up your website by using segments in Google Analytics

Using segmentation in Google Analytics is a way to examine if different visitor types behave differently on your website. By default Google Analytics has a broad range of segments available such as New Visitors, Returning Visitors and the most commonly used Sessions. But you can also create your own segments and by doing so, find…
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Want customers? Try engaging your visitors!

In many ways, the internet is bringing people closer, but there is a growing concern that it’s actually driving people further apart. Downtown shops are struggling because of the convenience of online shopping, so many shop-owners are moving to the internet, to keep their business alive. However, the customer service that says “we care what…
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Google Case Study on bmetric Platform

Codan uncovers greater value of digital through improved call tracking Bridging the gap between online activities and customer phone calls takes one of the biggest Danish insurance companies closer to evaluating the true impact of online advertising. It also provides possibilities of ROI optimisation and better customer support. Read all about their findings here: https://services.google.com/fh/files/blogs/codan-case-study-en.pdf…
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