Author: Katrina Aaslaid

Real-Time Unique Offers

New feature: Real-Time Unique Offers It is important for brands to always improve their online customer engagement and omnichannel experience. As 21st-century customers are accustomed to doing a lot of research online to know if they are getting the best deal and service. With bmetric’s new feature, launching this October, you can begin targeting your…
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Creating quality leads for publishers with intelligent engagements

Industry: Newspaper Website: Information.dk Market: Denmark Information is a danish daily newspaper founded in 1945. But as more people consume news online instead of print, Information decided 3 years ago to offer both a digital & print solution for their readers. Now about 29% of their readers are using a digital solution to access Information’s…
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With big data comes great responsibility: A guide to getting the most out of your DMP

  Are you getting full power from your Data Management Platform (DMP)? We get the hype because the benefits of using a DMP are clear: you become more relevant for each visitor. Personalisation in display advertising, retargeting, and email nurturing has shown great results. Therefore it is only natural for companies to want to plan…
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How Call-Back Solutions Drive Higher Conversion Rates

Købstædernes Forsikring (KF) is a Danish insurance company that was founded in 1761. This makes KF one of the oldest insurance companies in Denmark. The company promises their 80,000 customers that they will be present, committed, and dynamic. CLIENT INFORMATION Industry & Market: Insurance / Denmark Website: www.kfforsikring.dk Any company that has been around as…
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What McDonald’s can teach us about upselling online

“Would you like fries with that?” the McDonald’s employee asks as you complete your Big Mac purchase. But this is not just a friendly reminder. This iconic question is an example of upselling: an intelligent technique for increasing sales on all channels. In our example, McDonald’s uses the purchase of a relatively cheap Big Mac…
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