Achieve a 23% increase in sales by only engaging with 2% of your visitors

Online engagements continue to be one of the most effective and proven ways to generate leads, collect email permissions and nudge visitors towards a sale. This is why world leading companies are focusing on online engagement more than ever before. But many companies face challenges on implementation. Rather than adding value, pop-ups, slide-ins and engagements…
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When investing in new software, avoid encumbrance

Using the right kind of software for your organisation has become a vital part of any modern business. Because it can mean a smooth operation, reduced expenses and an increased profit. Each piece of software opens up a new “niche” that if operated correctly adds value and not an encumbrance. In one of our latest post,…
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With big data comes great responsibility: A guide to getting the most out of your DMP

  Are you getting full power from your Data Management Platform (DMP)? We get the hype because the benefits of using a DMP are clear: you become more relevant for each visitor. Personalisation in display advertising, retargeting, and email nurturing has shown great results. Therefore it is only natural for companies to want to plan…
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How Call-Back Solutions Drive Higher Conversion Rates

Købstædernes Forsikring (KF) is a Danish insurance company that was founded in 1761. This makes KF one of the oldest insurance companies in Denmark. The company promises their 80,000 customers that they will be present, committed, and dynamic. CLIENT INFORMATION Industry & Market: Insurance / Denmark Website: www.kfforsikring.dk Any company that has been around as…
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What McDonald’s can teach us about upselling online

“Would you like fries with that?” the McDonald’s employee asks as you complete your Big Mac purchase. But this is not just a friendly reminder. This iconic question is an example of upselling: an intelligent technique for increasing sales on all channels. In our example, McDonald’s uses the purchase of a relatively cheap Big Mac…
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Relevance & Timing: The Missing Links to a Higher Conversion Rate

Every month the marketing department sits down with the customer success team to talk about our latest updates, features & future plans at bmetric. This month we are focusing on relevance & timing. Why? Because it is the most effective way to get conversions online. Companies need to understand that a successful CRO depends on…
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